Calvin Klein & Tommy Hilfiger : Distribution

Type :

Case study

Slides :

60 slides

Format :

.ppt

Published date :

09/28/2006

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Summary :

 
 

Table of Contents Calvin Klein & Tommy Hilfiger : Distribution Table of Contents

 
  1. Calvin Klein
    1. History
    2. Strategy
    3. Lifestyle product range
    4. Products: Accessibility and dream
    5. Fashion hierarchy
    6. Retail, wholesale and licensing
    7. Brand and line extension
    8. Distribution channel
    9. Phillips Van Heusen
    10. Why Calvin Klein
    11. PVH's Diverse Distribution 2003
  2. Tommy Hilfiger
    1. Mission
    2. History
    3. Brands
    4. Accessories
    5. Segments
    6. Retail
    7. The illustration
    8. Global expansion
    9. Continents
    10. Recent acquisition
  3. Comparison
  4. SWOT analysis
  5. Conclusion
  6. Bibliography

Abstract

Since the existing markets of calvin klein and tommy hilfiger were saturated, both companies have been actively seeking to expand through new markets, via distribution as well new target populations. American spirit is core to the lifestyle aesthetic as well as business style of both companies. Unlike traditional European luxury houses, which keep control over manufacturing and distribution to stress heritage and maximize true prestige, calvin klein and tommy hilfiger compromise control and exclusivity to maximize revenues.

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Case study  |  09/28/2006   |  en  |  .ppt  |  55 pages

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About the author :

pencil image Axelle B. Etudiante
Level :Expert Study : Finance School/University : ESSEC + Sorbonne

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