Case study: Amazon.com

Type :

Case study

Pages :

14 pages

Format :

.doc

Published date :

01/20/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction.
Amazon.com business model.
How did Amazon become No 1 in internet distribution?
1. Revolution of supply and logistic.
2. Supply chain management.
3. Extending the range.
4. Customization.
5. Amazon: a brand image.
6. International growth.
7. Amazon launches services.
Partnerships and competitions.
1. Acquisitions: Questionable investments.
2. Partnerships agreement.
3. Technology provider.
4. Competition.
5. Increasing turnover but a huge debt.
6. Problem.
Strategic diagnosis.
1. Income.
2. Competitive advantage.
3. Technology portfolio.
4. Core competencies.
Amazon's strategy over the next three years.
Conclusion.

Abstract

amazon.com is one of the first start-ups to appear around the end of 90's. Following the example of Microsoft or Apple, the appearance of amazon became a myth, the famous American success story. The founder of the company is Jeff Bezos, a Princeton University graduate. Jeff Bezos was the senior Vice-President of D.E. Shaw, a Wall Street investment bank. Its on foreseeing the statistic on the programmed evolution of the internet sector, that an urge to create a company on e-commerce came to him. Indeed, the internet growth forecasts were +2 300%. Without experience, or in-depth knowledge of the internet, he took advantage of the loophole. Initially, Jeff Bezos chose to specialize in selling books. The added value of selling books on the net seemed obvious: "There are more than 3 million books available and under print in the world. Thus, it becomes very relevant to use computers to record, sort, search and organize this huge choice. Then, through this, the customer will have an unrivaled choice on the site".