Cause marketing: Trend or basic notion of marketing?

Business & market   |   Marketing   |   Term papers   |   05/14/2009   |   .doc   |   9 pages
Document abstract : « The case; The analysis. Critics; Risks; Conclusion; Sources. Cause marketing: Trend or basic notion of marketing? 1 liter bought, 10 liters ...»

Synopsis abstract : «Summary. Definition and history . Definition . History . Conditions and criteria . Cause marketing: A branch of traditionnal marketing . Cause marketing: Company's choice . Case Study: 'Save Lids to Save Lives', Yoplait and Breast Cancer...»

Cause marketing: Trend or basic notion of marketing ?

Business & market   |   Marketing   |   Term papers   |   05/13/2009   |   .doc   |   10 pages
Document abstract : « Conclusion; Sources. Cause marketing: Trend or basic notion of marketing ? 1 liter bought, 10 liters extracted in Niger with UNICEF ...»

Synopsis abstract : «Summary. Definition and history . Definition . History . Conditions and criteria (Johanna L. Krotz analysis). Cause marketing: A branch of traditionnal marketing? . Cause marketing: Company's choice . Case Study: 'Save Lids to Save Lives', Yoplait...»

Societal marketing concept - Discussion on the different ways by which organizations can become more ethical and socially responsible in their marketing activities

Business & market   |   Marketing   |   Term papers   |   05/14/2009   |   .doc   |   7 pages
Document abstract : « This trend is increasing and has a positive impact on decision routinely, asking whether it will cause harm to in the integrity of the marketing exchange system ...»

Synopsis abstract : «Abstract. Introduction. Classical ethical theories. CSM Strategies and benefits. Ethical issues in the marketing mix. Codes of ethics. Ethical decision-making model. Conclusion. References....»

Green marketing and sustainable development in France: What are their impacts on companies' strategies?

Business & market   |   Marketing   |   Presentation   |   01/15/2009   |   .doc   |   14 pages
Document abstract : « If this trend increases, to target these responsible consumers and sensitize him to the company s cause. of the setting up of the green marketing into companies ...»

Synopsis abstract : «Introduction.. Environment and responsible consumption.. Responsible consumption presentation.. Responsible consumption's background.. The context.. The green consumer.. All the parties involved in sustainable development.. Consumers' analyze.. The...»

The democratization of luxury

Business & market   |   Business strategy   |   Presentation   |   01/20/2009   |   .doc   |   62 pages
Document abstract : « of a new product or a new trend (clothing,?), or from a well reflected and structured marketing strategy the consumers, if not it would certainly cause confusion ...»

Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»

Cadbury Schweppes

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   13 pages
Document abstract : « buyers and sellers in international marketing, which occurs Schweppes has obviously answered this trend by adapting the decision-making and cause material and ...»

Synopsis abstract : «Introduction.. Historical background: The Impact of values, management strategies and governmental regulations on business success.. The values: The past and today.. From 'Scientific Management' to 'Management for Values'.. The role of national and...»

E-commerce and the ready-made garment industries

Business & market   |   Business strategy   |   Theses   |   05/26/2009   |   .doc   |   40 pages
Document abstract : « Without a professional, marketing-oriented and easy-to-use to your advantage, rather than a cause of lost Providers) and Web hosting services, a trend that is ...»

Synopsis abstract : «...»

Cultural differences in management

Business & market   |   Management   |   Presentation   |   01/20/2009   |   .doc   |   31 pages
Document abstract : « foundations of politics, the great trend of philosophical of providing their own supply and international marketing. the reasons which are the cause of these ...»

Synopsis abstract : «Introduction.. Intercultural management: Fundamental concepts.. Integration of cultural differences in the intra and inter-company relations in the context of world economy.. Management strategies of international companies.. Implantation strategies...»

Mergers and Acquisitions: reasons and consequences at the international market

Economics & finance   |   Finance   |   Theses   |   07/11/2006   |   .doc   |   40 pages
Document abstract : « the one side, there is a trend towards major better leverage of sales channels and marketing programs, higher a separate reason that can cause serious losses ...»

Synopsis abstract : «Abstract. Introduction and methodology. Mergers and acquisitions: The overview. Definition of mergers and acquisitions. Classification of mergers and acquisitions. Modes of payment for mergers and acquisitions. Motivations behind mergers and...»

The impact of FIIs on Indian National stock exchange and how effective the Government is in Liberalizing and controlling the National Stock exchange?

Economics & finance   |   Finance   |   Theses   |   04/03/2009   |   .doc   |   40 pages
Document abstract : « might have seen an analogous past trend. Investments of portfolio cause risk for overseas in technology transfer, initiating novel marketing and management ...»

Synopsis abstract : «Introduction. Background information and rationale of the study. Aims and objectives of the study. Research methodology. Literature review of the study. Policies of the government regarding Foreign Institutional Investors (FII) . Nature and quantity...»

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