Chesebrough-Pond’s Inc. Vaseline petroleum jelly (VPJ) (2005)

Robert Augustus chesebrough, a 22-year-old chemist from Brooklyn, New York, created vaseline petroleum jelly. "Oil rig workers discovered that rod wax, a petroleum by-product from oil rig pumps, healed their cuts and burns. chesebrough extracted petroleum jelly from the rod wax and gave it to Brooklyn construction workers to treat their minor scratches and abrasions". Robert chesebrough rented a small plant and spent years refining and testing the product. By 1870, he had received several patents on his petroleum jelly formula and vaseline was a registered trademark. vaseline petroleum jelly became a household staple. chesebrough-pond's incorporated (CPI) was formed in 1955 through the merger of chesebrough Manufacturing Company and Ponds Extract Company. The different uses of vpj made CPI think about two various ways (jars and tubes), two forms (pure and carbolated) and different sizes to sell the product in order to meet consumers' needs. As chesebrough Manufacturing Company and Therond pond fused to form chesebrough-pond's incorporated, vpj became the cash cow of the company. The vpj sales' records for the year 1976 was around 22.5 million dollars.