China's beer wars South Africa Breweries. SABMiller case

1. General information on the company

A. SABMiller historical
B. Important figures
C. International policy

1. The main international events
2. The case of China
3. Analysis of the SAB International policy

2. Analysis of the Chinese beer market

A. Characteristics of the Chinese beer market
B. The risk analysis
C. Key lessons to break into the market

„h The way of entrance
„h Positioning
„h The price
„h The experience
„h Geographic spread

3. Analysis of the strategic position and recommendation

A. The Mc Kinsey Matrix (The Beverage market)
B. The BCG Matrix
C. Porter's Five forces model

[...] Alors que SABMiller avait lancé au mois de mai une OPA de 4,30 dollars de Hong Kong par action sur le groupe brassicole chinois, son rival américain avait fait mardi une contre-offre supérieure de à 5,58 dollars de Hong Kong. Ce qui lui a permis de porter rapidement sa participation dans Harbin de 29% à 37%. L'offre valorise ainsi Harbin à 720 millions de dollars américains. Trop, apparemment, pour SABMiller qui a jeté l’éponge : le groupe britannique d’origine sud-africaine a annoncé jeudi qu’il abandonnait son offre d’achat et vendait sa participation de 29% dans Harbin Brewery au brasseur américain. [...]

[...] The reason for the acquisition is the fact that the Zambian beer market has declined over the last four years resulting in an industry too small to cater for two brewers The case of China The following events explain when SABMiller inters in China at the beginning and what the other investments in that country are. In 1994 South African Brewery took the joint control of the second- largest brewery in mainland China negotiated with China Resources Entreprise a privatisation arm of the government of the People's Republic of China. [...]

[...] It is the most successful, and when SABMiller entered the Chinese market, it invested highly into new technology to improve the quality, the new packaging and the bottle and can formats as well in order to extend choice and to guarantee supply in the distribution process. Now Snow is ideally positioned for further development towards becoming a national brand in a market that is already the world’s largest by volume and still growing. Blue Sword: It was launched in October 2001 and SABMiller invested in this brand to consolidate its position. [...]