China's beer wars South Africa Breweries. SABMiller case

Type :

Market study

Pages :

31 pages

Format :

.doc

Published date :

01/16/2005

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Summary :

 
 

Table of Contents  China's beer wars

South Africa Breweries. SABMiller case
 Table of Contents

 
  1. Introduction (general information on the company)
  2. SABMiller historical
  3. Important figures
  4. International policy
    1. The main international events
    2. The case of China
    3. Analysis of the SAB International policy
  5. Analysis of the Chinese beer market
    1. Characteristics of the Chinese beer market
    2. The risk analysis
    3. Key lessons to break into the market
  6. Analysis of the strategic position and recommendation
    1. The McKinsey Matrix (The Beverage market)
    2. The BCG Matrix
    3. Porter's Five forces model
  7. Annexes
  8. Sources

Abstract

1. General information on the company

A. sabmiller historical
B. Important figures
C. International policy

1. The main international events
2. The case of china
3. Analysis of the SAB International policy

2. Analysis of the Chinese beer market

A. Characteristics of the Chinese beer market
B. The risk analysis
C. Key lessons to break into the market

„h The way of entrance
„h Positioning
„h The price
„h The experience
„h Geographic spread

3. Analysis of the strategic position and recommendation

A. The Mc Kinsey Matrix (The Beverage market)
B. The BCG Matrix
C. Porter's Five forces model

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About the author :

pencil image Vincent R. etudiant
Level :Advanced Study : Éco School/University : espeme