Chinese fruit juice market
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5 word format
document in English
business strategy
presentation
published 06/10/2008
review : Completed
level : General public
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SummaryWith the growing health conscious population in the US and around the world, more and more consumers even at international level are in need of healthy food and nutrition. Although their preference for fast food, on-the-go and ready-to-consume food items continue to persist, they are also becoming more conscious of the nutritional content. Furthermore with the rise of concerns for obesity, heart diseases, and blood pressure etc. most consumers today are careful in their in-take and consider taking food portions according to the food pyramid. This is why fruit juices have become the most preferred beverage and growing in popularity among young consumers as well as older ones. In developing and developed countries, consumers with average income who can afford tend to substitute carbonated drinks for fruit juices.
Table of Contents
- Product Analysis.
- Market description.
- Competitor analysis.
- Preliminary marketing plan.
- Marketing objectives.
- Product adaptation.
- Promotion mix.
- Distribution – origin.
- Distribution – local.
- Pricing.
- Presentation of your recommendations.
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