Coach and Polo Ralph Lauren
Summary :
Table of Contents
- An American story.
- The Coach Brand.
- Business philosophy.
- Distribution business model.
- Excellence formula.
- Swot.
- Competitions.
- The 'win-win' combination.
- Will the excellence continue ?.
- Geographical swot.
- Polo Ralph Lauren Brand.
- Major milestones of Polo Group development.
- Brand extension.
- Distribution strategy.
- Distribution business model.
- Retail strategy.
- Retail financial figures.
- Comparison of Distribution Coach and Ralph Lauren- Difference.
- Comparison of business strategy.
- Opportunities and challenges.
- Swot- distribution and strategies.
- Retail segment.
- Bibliography
Abstract
International distribution focus :
coach: mainly focus on US & JP, with limited presence in other countries, especially in Europe.
polo: more interested in global expansion in Euro and Asia (GCR, JP, Korea, Russia, etc).
Factory outlet penetration :
coach: more selections of product and locations.
polo: limited assortments and locations.
Brand strategy :
coach: Single brand.
polo: Multi brands. More vertical extension than coach.
Brand positioning :
coach: Modern, fashionable. More accessible and affordable.
polo: Classic, elegant. At higher end segments.
Design philosophy :
coach: Use young, well-known designers for seasonal collections.
polo: Focus on in-house designers.
Customers also bought :
Calvin Klein & Tommy Hilfiger : Distribution
Case study | 09/28/2006 | en | .ppt | 60 pages
See similar documents : Marketing
Latest in the category : Marketing
Change Currency
Our guarantee :
How it works?
Quality guaranteed
Refunds
Secure payment
Who are we ?
