Coach and Polo Ralph Lauren

Type :

Case study

Slides :

55 slides

Format :

.ppt

Published date :

09/28/2006

$ 19.95 Add to cart

Summary :

 
 

Table of Contents Coach and Polo Ralph Lauren Table of Contents

 
  1. An American story.
  2. The Coach Brand.
    1. Business philosophy.
    2. Distribution business model.
    3. Excellence formula.
    4. Swot.
    5. Competitions.
    6. The 'win-win' combination.
    7. Will the excellence continue ?.
    8. Geographical swot.
  3. Polo Ralph Lauren Brand.
    1. Major milestones of Polo Group development.
    2. Brand extension.
    3. Distribution strategy.
    4. Distribution business model.
    5. Retail strategy.
    6. Retail financial figures.
  4. Comparison of Distribution Coach and Ralph Lauren- Difference.
    1. Comparison of business strategy.
    2. Opportunities and challenges.
    3. Swot- distribution and strategies.
    4. Retail segment.
  5. Bibliography

Abstract

International distribution focus : coach: mainly focus on US & JP, with limited presence in other countries, especially in Europe. polo: more interested in global expansion in Euro and Asia (GCR, JP, Korea, Russia, etc). Factory outlet penetration : coach: more selections of product and locations. polo: limited assortments and locations. Brand strategy : coach: Single brand. polo: Multi brands. More vertical extension than coach. Brand positioning : coach: Modern, fashionable. More accessible and affordable. polo: Classic, elegant. At higher end segments. Design philosophy : coach: Use young, well-known designers for seasonal collections. polo: Focus on in-house designers.

Customers also bought :

Calvin Klein & Tommy Hilfiger : Distribution

Case study  |  09/28/2006   |  en  |  .ppt  |  60 pages

See similar documents : Marketing

1
 
Coach and Polo Ralph Lauren (2006)

Case study  |  01/19/2009   |  en  |  .ppt  |  53 pages

Latest in the category : Marketing

1
 
An overview of experiential marketing

Term papers  |  10/28/2009   |  en  |  .doc  |  6 pages

2
 
An overview of industrial marketing

Term papers  |  10/28/2009   |  en  |  .doc  |  4 pages

3
 
Steps and processes involved in advertising

Term papers  |  10/14/2009   |  en  |  .doc  |  18 pages

4
 
Strategic marketing for Constellation Wine

Term papers  |  09/29/2009   |  en  |  .doc  |  11 pages

5
 
Product development process

Term papers  |  09/18/2009   |  en  |  .doc  |  6 pages

Change Currency

About the author :

pencil image Axelle B. Etudiante
Level :Expert Study : Finance School/University : ESSEC + Sorbonne

From the same author :

Tiffany vs. Bvlgari

Case study  |  09/28/2006  |  us  |  .ppt  |  44 pages

Sergio Rossi : challenges in the emerging market

Case study  |  09/28/2006  |  us  |  .ppt  |  51 pages

Harvey Nichols in Hong Kong

Case study  |  09/28/2006  |  us  |  .ppt  |  42 pages