Coach and Polo Ralph Lauren (2006)

Type :

Case study

Slides :

53 slides

Format :

.ppt

Published date :

01/19/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Coach.
1. An American story.
2. Business philosophy.
3. Distribution business model.
4. Excellence formula.
5. SWOT.
6. The 'Win-Win' combination.
Polo Ralph Lauren brand.
1. Brand extension.
2. Geographic location.
3. Distribution strategy.
4. Retail strategy.
5. Ralph Lauren media.
6. Wholesale.
7. Licensing.
8. International development strategies.
9. SWOT.
Coac vs Ralph Lauren.
1. Comparison of distribution difference.
2. Comparison of business strategy.
3. Retail segment.
Bibliography.

Abstract

coach began more than half a century ago as a family-run workshop in a Manhattan loft. Six artisans handcrafted a collection of high-quality leather goods. The founder of coach was first inspired by a baseball glove. After refining it, making it softer and stronger, he created coach's first handbag. Since then, innovations in leather finishes, new grains and colors, and modern materials continue to fascinate us. But this glove-tanned leather remains a coach tradition. Throughout the years, coach has maintained the highest standards of workmanship and materials. Now, greatly expanded, coach's exceptional workforce is committed to carefully upholding the principles of quality and integrity which made the company great. Today, coach is considered a classic part of the landscape of American design. Accelerating growth internationally through store opening in new/existing markets and expansion and relocation of the most productive stores. While coach continues to be one of the best recognized accessories brands in the United States, its long-term strategic plan is to increase international distribution and target international consumers, with an emphasis on the Japanese consumer.