Coach: introduction of an American leather goods producer to the French market

Type :

Presentation

Pages :

8 pages

Format :

.doc

Published date :

01/15/2009

$ 16.95 Add to cart

Summary :

 
 

Table of Contents Coach: introduction of an American leather goods producer to the French market Table of Contents

 
  1. Overview of the French leather good market.
  2. Segmentation, targeting and positioning.
  3. Product policy.
    1. Definition of the range of products.
    2. Choice of the product line.
    3. Price positioning.
  4. The distribution policy.
  5. Communication plan.
    1. Objectives.
    2. Means: Choices and actions.
    3. Budget.
  6. Sales forecasting.
  7. Bibliography.

Abstract

Let us briefly recall the features of the french leather goods market. This market is composed of 123 enterprises generating a turnover of 1703.2 billions euros. In France, approximately 14.000 employees are working for leather goods companies. The low and middle price companies have entered a real price war and provide themselves in Asian countries. The top of the range companies are the only ones that are able to prosper. They are in an expansion strategy and seek constantly to expand their distribution network. producers export increasingly their products and the demand keeps growing. To answer to this demand, top of the range producers extend their range of product and develop new points of sales concept. The main actors of this market are Christian Dior, Gucci Group, Hermes International, LVMH, Prada and Richemont. coach sells fashionable quality leather goods, whose prices are high. The brand still benefits from a strong reputation in the USA and Japan.

Latest in the category : Marketing

1
 
Marketing a product and determining the market strategy

Term papers  |  11/12/2009   |  en  |  .doc  |  2 pages

2
 
An overview of experiential marketing

Term papers  |  10/28/2009   |  en  |  .doc  |  6 pages

3
 
An overview of industrial marketing

Term papers  |  10/28/2009   |  en  |  .doc  |  4 pages

4
 
Steps and processes involved in advertising

Term papers  |  10/14/2009   |  en  |  .doc  |  18 pages

5
 
Strategic marketing for Constellation Wine

Term papers  |  09/29/2009   |  en  |  .doc  |  11 pages

Most downloaded in the last 30 days : Marketing

1
 
Giorgio Armani

Case study  |  09/28/2006   |  en  |  .ppt  |  36 pages

2
 
Rohm and Haas: Kathon MWX

Term papers  |  05/11/2009   |  en  |  .doc  |  5 pages

3
 
Mary Kay cosmetics: Asian market entry

Term papers  |  05/12/2009   |  en  |  .doc  |  10 pages

4
 
The relevance of Below: The Line activities to current marketing communication practices

Term papers  |  04/02/2009   |  en  |  .doc  |  11 pages

5
 
Marketing strategies of IBM Global Service India

Theses  |  04/16/2009   |  en  |  .doc  |  54 pages

From the same author : Marketing

1
 
The liberal and neo-liberal theories applied to the Kosovo crisis in 1998-1999

Presentation  |  01/15/2009   |  en  |  .doc  |  4 pages

3
 
The Lisbon treaty

Presentation  |  01/15/2009   |  en  |  .doc  |  3 pages

4
 
Change Currency

Content partner :

pencil image Acepublisher.com is a pioneer in validating and publishing top quality content.
Level :Advanced

From the same author :

The French energy market

Term papers  |  09/30/2009  |  us  |  .doc  |  8 pages

Delocalization: Advantages, inconveniences and consequences

Term papers  |  09/29/2009  |  us  |  .doc  |  10 pages

Strategic management in an organization

Term papers  |  09/29/2009  |  us  |  .doc  |  14 pages