Coca-Cola and India
Summary :
Table of Contents
- Introduction
- The origin of the Indian idea
- Indian culture
- The collectivism of India
- Hofstede's analysis
- Coca-Cola company
- System of business relations and regulations
- The image of the company
- Pesticide levels in Coca-Cola beverages
- Localized branding
- The attacks made by the rebels
- Conclusion
- Works cited
Abstract
One of the impacts of globalization has been the merging between industrial-developed nations and traditional-centered countries. While this merger is based around business, the lines of communication in terms of brand identity, advertising, and corporate policies introduces the need for a cross-cultural alignment. Businesses trying to establish themselves in countries where social values and power allegiance differ from the company's ideological center of operations need to find a common ground by reinventing their image to suit the country. Such is the case with coca-cola, a U.S. based company that went international as early as the first two decades of the twentieth century (coca-cola Company-Heritage 2006). In 1993, when the company was set on dominating the soft drink market in india, their public image had to appeal to Indian consumers. An analysis of the coca-cola brand identity, compared to modern Indian culture will reveal what changes were made and why.
See similar documents : Marketing
4
Pepsi's entry into India: A well planned out strategy
Presentation | 01/16/2009 | en | .doc | 7 pages
Latest in the category : Marketing
Most downloaded in the last 30 days : Marketing
4
Fair Trade: Evaluating the model's success based on its workability
as a market-based model
Term papers | 05/12/2009 | en | .doc | 4 pages
Change Currency
About the author :
Jaime G.
Term papers | 04/27/2009 | us | .doc | 9 pages
Presentation | 07/21/2008 | us | .doc | 6 pages
Comfort women in twentieth-century Asia
Presentation | 07/21/2008 | us | .doc | 5 pages
Our guarantee :
How it works?
Quality guaranteed
Refunds
Secure payment
Who are we ?
