Commercial strategies and management policies of Lagardère

Type :

Presentation

Pages :

16 pages

Format :

.doc

Published date :

01/16/2009

Category :

Business & market

Sub category :

Management

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Summary :

Introduction.
Human Resources Management.
1. Introduction.
2. Temporary employment.
3. Recruitment.
4. Gender diversity.
5. Code of ethics.
6. Training and education.
7. Internal mobility.
8. Profit-sharing.
9. Stock options.
10. Conclusion.
Financial management.
1. The liquidity ratio.
2. The solvency ratio.
3. The profitability ratio.
Corporate Social Responsibility.
1. Implementation of the CSR's Lagardere.
2. Methodology, organisation and actors of the CSR's Lagardere.
3. Concrete actions set up by Lagardere in term of CSR.
Corporate strategy and forecast.
1. A strategy based on solid assets.
2. A clearer structure.
3. A new organisational strategy focused on content production.
4. Outlook strategy for 2008.
Conclusion.
Annexes.
Summary of Annexes.

Abstract

lagardère SCA is a French media and high-technology company. The Company, headquartered in Paris, operates through two business segments: lagardère Media, which constitutes the core of its activities, and the high-technology division, EADS, in which it holds a 14.98% share. lagardère Media is a provider of news as well as cultural and communication products in France and abroad. Its main activities comprise book publishing, distribution, and audiovisual production and distribution. EADS is a global supplier of aeronautics and defense aircraft's. It operates through its five divisions: Airbus, Military Transport Aircraft, Defense and Security Systems, Eurocopter and Space. This report is a summary of the commercial strategy and managerial policies of lagardère group, created with the help of press articles. Four points will be examined: Human resources management, the Financial management, CSR and the corporate strategy and forecast. The main characteristic in the way lagardère manages their human resources, is decentralization. More specific they emphasize entrepreneurial freedom and the delegation of responsibilities. The group offers a variety of jobs so that means they have to respect the specific characteristics of each and accept a diverse range of approaches, especially when it comes to talent-management. On the other hand all their practices are based on the same three values: creativity, boldness and independence.