The relevance of Below: The Line activities to current marketing communication practices

Business & market   |   Marketing   |   Term papers   |   04/02/2009   |   .doc   |   11 pages
Document abstract : « With its unique ability to personalize and customize communication this form of communication is slowly replacing the mass media advertising. ...»

Synopsis abstract : «Introduction. Research objective. Research methodology. Research design. An evolution of below -the- line (BTL) activities. Channels of BTL activities. Current scenario in the BTL activities. Trends impacting BTL marketing budgets. Limitations of...»

Advanced Communication Theory Midterm

Social studies   |   Psychology   |   Term papers   |   12/11/2007   |   .doc   |   8 pages
Document abstract : « As long as the area of communication studies includes all media outlets and the ever changing popular means of persuasion and debate, then society will ...»

Synopsis abstract : «Introduction. Craig's first tradition. The semiotic tradition. Craig's focus on the phenomenological tradition of communication. Craig's constitutive metamodel. The conceptual thread that runs between the traditions. Obstacles to...»

Communication & youth

Political science   |   Social sciences   |   Term papers   |   01/12/2009   |   .doc   |   6 pages
Document abstract : «Communication & youth Introduction The media view of youth is hardly encouraging. We read about hoodies, ?happy slapping', teenage pregnancy, drugs, STDs. ...»

Synopsis abstract : «Introduction.. How youth is defined nowadays: A communication point of view.. The subject of the youth market.. Mc Gowan and the definition of youth.. Mc Gowan and a qualitative study aimed at revealing the new faces of youth.. Developments in the...»

News and media in 1776

Political science   |   Social sciences   |   Term papers   |   02/24/2010   |   .doc   |   2 pages
Document abstract : « in the introduction to his presidential address to the American Historical Association of 1999, speaks of the role of the media and communication systems in ...»

Synopsis abstract : «Introduction. The road to the new millennium. The world of 1776. The role of the media of communication and information in 1776. Commerce in 1776. Comparisons between 1776 and 2004. Conclusion. Works cited....»

The role of media in modern society and business

Political science   |   Social sciences   |   Term papers   |   11/13/2009   |   .doc   |   5 pages
Document abstract : « In fact, Communication and mass media has historically been linked to politics, and in this day-in-age, they rely on each other. ...»

Synopsis abstract : «Introduction. Examples of social constructions. The role of the media in social construction. Media as a source of information. The reality in different types of media. The smaller media outlets. The power base of big business media. The mass...»

The Commission white paper on a European communication policy, an analysis of the conceptual and political issues at stake

Political science   |   European union   |   Term papers   |   05/17/2009   |   .doc   |   5 pages
Document abstract : « public space. Furthermore, more critical ideas regarding the media and communication technologies are developped here. Whereas the ...»

Synopsis abstract : «Introduction: The response after the schock. An exercice of self-criticism. Learning the lessons from the past. Addressing policy weak points and 'closing the gap'. From a White Paper to another: From delivering to identity-building. 'Delivery by...»

Effective communication as an essential ingredient of group decision making

Business & market   |   Management   |   Term papers   |   11/23/2009   |   .pdf   |   7 pages
Document abstract : « of effective communication; Communication networks; Media richness; Efficiency and effectiveness; Active listening; Nonverbal skills. ...»

Synopsis abstract : «Abstract. Introduction. Organization groups: Advantages and limitations. Potential advantages. Potential limitations. Decision making in groups. Seven step decision making process. Communication. Role of communication in three managerial...»

Issues in Communicating the Avian Influenza Pandemic

Science & technology   |   Medical studies   |   Presentation   |   06/05/2008   |   .doc   |   3 pages
Document abstract : « This media attempts to break this pacified perception of influenza, and seeks to create a platform of honest communication that will spark but not satisfy ...»

Synopsis abstract : «Influenza already has such a strong presence within society. The public's lack of full attention to preventive influenza behaviors is a result of the comfort zone they have developed with the flu. This media would be effective if its theoretical...»

Business communication: Miller Lite

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   9 pages
Document abstract : « Brewing Company B/ The issue of Miller Lite I/ A communication issue II/ The in a new advertising campaign Target audience Promotion and media channels Control ...»

Synopsis abstract : «Executive summary.. Introduction.. The problem of Miller Brewing Company.. The issue of Miller Lite.. A communication issue.. The objectives.. Plan of action.. Creating a long-term strategy with clear objectives.. Invest in a new advertising...»

Patriarchal ideology, gender and media

Philosophy & literature   |   Humanities/philosophy   |   Term papers   |   01/09/2009   |   .doc   |   5 pages
Document abstract : « Photography as a medium of communication. Attempts to dislocate the woman from familiar places. Modern media and differentiated gender representation. ...»

Synopsis abstract : «Introduction.. Evolution of patriarchal ideology.. The visual media.. Women in the Western civilisation.. The case of gender representation in cinema.. Patriarchal ideology laughed away in Swimming Pool by Francois Ozon.. Photography as a medium of...»

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