Communication strategy & plan: Cif case study
Synopsis abstract : «Introduction. The communication strategy. Marketing strategic objectives. Communication objectives . Target choice and ranking . Communication tool choices. Copy-Strategy. Principal fact. Positioning. Target. Advertisement promise. Justification of...»
A study on customer relationship management
Synopsis abstract : «Introduction to CRM. Evolution of CRM. The beginning. Advances in the 1990's . Improving customer service. Improving customer relationships. Technical functionality. CRM planning. CRM planning: Keys for project success. Identify the problem and the...»
How to create a homogeneous culture across boundaries?
Synopsis abstract : «Introduction. The history of Unilever. Corporate culture theory. Hofstede's cultural dimension. Power distance. Uncertainty avoidance. Individualism-collectivism. Masculinity-femininity. Description of the management style. The Netherlands. Great...»
Bandwidth discovery: A demand side analysis of the bandwidth requirements of India's IT and ITES sectors
Synopsis abstract : «Introduction. Company profile. Technology profile. Methodology. Overview of market approach. Detailed description of each step. Analysis. Data analysis, interpretations and findings. Conclusions and recommendations: strategies for market...»
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