Company strategy L'Oreal

Type :

Presentation

Pages :

12 pages

Format :

.doc

Published date :

01/20/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Presentation of the group.
Presentation of the strengths/weaknesses of the company.
Presentation of environmental opportunities and threats.
Increasingly constraining regulations.
1. Threat of competition.
2. The performance of L'Oreal.
3. Various activities of L'Oreal.
4. Professional products.
5. Mass consumption products.
6. Luxury items.
7. Active cosmetic products.
8. Performance analysis.
Diagram of the five competitive strengths in the cosmetics industry.
1. New entrants.
2. Competing intensity.
3. Substitution and innovation.
4. Bargaining power of suppliers.
5. Bargaining power of customers.
Key success factors for cosmetics industry.
Strategy of the L'Oreal company.
Orientation.
The structure of L'Oreal.
The structure and the function of L'Oreal's Human Resources on a global level.
Recommendations.

Abstract

L'oreal, world leader in the cosmetics market, was founded as family enterprise in 1909 by the chemist Eugene Schueller who marketed products that he himself conceived and produced, at the Parisian hairdressing salons. This spirit and the values attached to it are what cements the group and allows it to dominate the market of cosmetics today. The L'oreal group was born with the launching of hair color on the market, a real innovation, which was the first great success of what was going to become the leading company in the cosmetics market. In 1912, the group started to go international by exporting its products in France, Holland, Austria and Italy. During the century the L'oreal group did not cease to maintain its course of action that is to say "innovation and communication". The Research department was developed to meet the needs of innovation and has continuously grown. The group which started with 3 researchers in 1920 has more than 2823 to date. Today, it is quoted on the stock exchange and has more than 400 commercial subsidiary companies and about fifty factories throughout the world.