Comparative analysis of different banking products: Customers in Kotak Mahindra Bank Ltd

Type :

Indian project

Pages :

50 pages

Format :

.doc

Published date :

03/12/2009

Category :

Economics & finance

Sub category :

Finance

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Summary :

Industry overview
1. Introduction to banking in India
2. Distribution of commercial banking system
3. The basic reason as to why a business world would like to invest in india
Company profile
1. Overview
2. Dipak kotak
3. Technology
4. Uday kotak
5. China & india
6. Kotak challenge
7. A marathon not a sprint
8. Names of board members
9. Organizational chart
Marketing strategy of Kotak Mahindra bank
1. Branch marketing
2. Central marketing
3. Human resource management
Research methodology
1. Introduction
2. Scope of the study
3. Objective of the study
4. Research objective
5. Types of research
6. Significance of research
7. Techniques & methodology
8. Research process
9. Data collection
10. Analysis of the data
11. Hypothesis
12. Limitation of the study
Comparative analysis of different banking products
1. Kotak mahindra bank
2. Icici bank
3. Hdfc bank
4. Uti bank
Analysis of the data
Findings & conclusion
Suggestion & recommendation
Biblography
Appendices

Abstract

banking in India has its origin as early as the Vedic period. It is believed that the transaction from money lending to banking must have occurred even before Manu, the great Hindu Jurist, who has devoted a section of his work to deposits and advances and laid down rules relating to rates of interest. During the Mogul period, the indigenous bankers played a very important role in lending money and financing foreign trade and commerce. During the days of the East India Company, it was the turn of the agency houses to carry on the banking business. The General bank of India was the first Joint Stock bank to be established in the year 1786. The others which followed were the bank of Hindustan and the Bengal bank. The bank of Hindustan is reported to have continued till 1906 while the other two failed in the meantime. In the first half of the 19th century the East India Company established three banks; the bank of Bengal in 1809, the bank of Bombay in 1840 and the bank of Madras in 1843. These three banks also known as Presidency Banks were independent units and functioned well. These three banks were amalgamated in 1920 and a new bank, the Imperial bank of India was established on 27th January 1921. With the passing of the State bank of India Act in 1955 the undertaking of the Imperial bank of India was taken over by the newly constituted State bank of India. The Reserve bank which is the Central bank was created in 1935 by passing Reserve bank of India Act 1934. In the wake of the Swadeshi Movement, a number of banks with Indian management were established in the country namely, Punjab National bank ltd, bank of India ltd, Canara bank ltd, Indian bank ltd, the bank of Baroda ltd, the Central bank of India ltd.