A new type of tourism: Activity-based tourism, the examples of dark tourism and sport tourism

Arts & media   |   Journalism   |   Presentation   |   01/15/2009   |   .doc   |   8 pages
Document abstract : « appearance of new trends in consumer behavior: need for the new tourism with different consumer behaviour be chosen, (eg fashion, health services) and marketed ...»

Synopsis abstract : «Executive summary.. Introduction.. Travel: More activity based than destination based.. Change in values and demand.. The rise of a new tourist.. The appereance of new tourism products.. A new model of consumer motivation for travel.. Sport...»

The importance of CRM in the insurance sector

Business & market   |   Management   |   Term papers   |   05/09/2009   |   .doc   |   4 pages
Document abstract : « conceptual model by studying six consumer samples in a three efforts to individual customers based on past behavior. Goods and services that lend themselves to ...»

Synopsis abstract : «Introduction. CRM in the insurance sector. Steps in the CRM process. Identifying the most potential customer. Understanding the needs and buying patterns of customers. Interacting with them so as to meet their expectations. The purpose of...»

Economic regulation

Economics & finance   |   Economics   |   Term papers   |   05/17/2009   |   .doc   |   4 pages
Document abstract : « some aspects of the behavior of private over essential public and consumer services, it can and affordable provision of telecommunication services; ensure that ...»

Synopsis abstract : «Introduction. The warranty of regulation of the fixed-line telecommunications sector in South Africa. The extent to which regulation of the sector has been successful and yielded the intended consequences. Sector regulation. Aim and objectives of...»

A study on mutual funds and investors behavior

Economics & finance   |   Finance   |   Research papers   |   05/28/2009   |   .doc   |   33 pages
Document abstract : «A study on mutual funds and investors behavior Mutual fund the time when mindset of the consumer changed to is one of the largest financial services groups in ...»

Synopsis abstract : «Introduction. The major advantages offered by mutual fund to all investors. Disadvantages of mutual funds. History of mutual funds. Major mutual fund companies in India. Association of mutual funds in India . The objectives of AMFI. The regulatory...»

The French big gun in retail: Carrefour

Business & market   |   Marketing   |   Term papers   |   05/17/2009   |   .doc   |   11 pages
Document abstract : « and household consumption of consumer food products s levels Exchange rates Behavior toward foreign investors Furthermore, different services measure country ...»

Synopsis abstract : «Introduction. Analysis of the emerging markets and risks associated. SWOT analysis: Introduction. SWOT analysis: appliance. Risks. Introduction to the marketing environment. Assessment of available information. Competitive analysis. PEST...»

Experimental marketing: Building customer associations

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   60 pages
Document abstract : « more because of the accent on consumer behavior intricacies with regard to products and services but also investment through increase impact with the consumer. ...»

Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»

Entrepreneurship and the Indian retail industry

Business & market   |   Business strategy   |   Term papers   |   04/14/2009   |   .doc   |   26 pages
Document abstract : « Retail in India 7 1.2 Demographics and consumer behavior 8 1.3 China experience 17 4. The unorganized sector 18 4.1 55 8.1.3 Major Products And Services 57 8.1 ...»

Synopsis abstract : «Introduction. Retail in India. Demographics and consumer behavior. Urbanization of population. Factors leading to a consumption boom. Entry strategies for the Indian retail market. Entry channels. Equity investment. Key challenges in the Indian...»

The democratization of luxury

Business & market   |   Business strategy   |   Presentation   |   01/20/2009   |   .doc   |   62 pages
Document abstract : « and leads to successive changes in consumer behavior in this the marketing of mass consumption products and services. to head the company in the luxury sector. ...»

Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»

Corporate responsibility in the Automotive Industry

Business & market   |   Management   |   Presentation   |   10/06/2008   |   .doc   |   4 pages
Document abstract : « active part in determining what the consumer wants and the production of goods and services that affect of their attitude, perception and behavior towards the ...»

Synopsis abstract : «Introduction.. Problem statement.. Industry overview.. Discussion.. Value creation and responsibility.. Corporate social responsibility in the automobile industry and the need to be responsive.. What makes an organization credible.. The corporate...»

The iPhone

Business & market   |   Marketing   |   Presentation   |   01/20/2009   |   .doc   |   13 pages
Document abstract : « environment of mobile telephony, current consumer behavior and the 4) Consumer Consumer Behaviour Europe: Revenue from non the range of the services offered by ...»

Synopsis abstract : «Introduction.. Study of the marketing of the Iphone.. Analysis-diagnosis of the situation.. Internal Factors.. Decision criteria.. Strengths and weaknesses.. External factors.. Environment.. The Competition.. Intermediaries.. The...»

Change Currency