A new type of tourism: Activity-based tourism, the examples of dark tourism and sport tourism
Synopsis abstract : «Executive summary.. Introduction.. Travel: More activity based than destination based.. Change in values and demand.. The rise of a new tourist.. The appereance of new tourism products.. A new model of consumer motivation for travel.. Sport...»
The importance of CRM in the insurance sector
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Economic regulation
Synopsis abstract : «Introduction. The warranty of regulation of the fixed-line telecommunications sector in South Africa. The extent to which regulation of the sector has been successful and yielded the intended consequences. Sector regulation. Aim and objectives of...»
A study on mutual funds and investors behavior
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The French big gun in retail: Carrefour
Synopsis abstract : «Introduction. Analysis of the emerging markets and risks associated. SWOT analysis: Introduction. SWOT analysis: appliance. Risks. Introduction to the marketing environment. Assessment of available information. Competitive analysis. PEST...»
Experimental marketing: Building customer associations
Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»
Entrepreneurship and the Indian retail industry
Synopsis abstract : «Introduction. Retail in India. Demographics and consumer behavior. Urbanization of population. Factors leading to a consumption boom. Entry strategies for the Indian retail market. Entry channels. Equity investment. Key challenges in the Indian...»
The democratization of luxury
Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»
Corporate responsibility in the Automotive Industry
Synopsis abstract : «Introduction.. Problem statement.. Industry overview.. Discussion.. Value creation and responsibility.. Corporate social responsibility in the automobile industry and the need to be responsive.. What makes an organization credible.. The corporate...»
The iPhone
Synopsis abstract : «Introduction.. Study of the marketing of the Iphone.. Analysis-diagnosis of the situation.. Internal Factors.. Decision criteria.. Strengths and weaknesses.. External factors.. Environment.. The Competition.. Intermediaries.. The...»
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