Creativity in advertising
Synopsis abstract : «Executive summary. What is creativity?. Objectives of creativity. Description/structure of the methodology/alternative solutions. Expected results/benefits. Characteristics of providers. Application. Types of firms/organisations concerned. What...»
The French wine market and international competition
Synopsis abstract : «Introduction.. Panorama of the worldwide wine market at the beginning of 2005.. The potential of wine production on a worldwide scale.. Global wine production.. The global wine consumption.. International exchanges.. Focus on the French wine...»
Sustainable development, oil and the future: the trilogy
Synopsis abstract : «Introduction.. Public and private actors of the development model.. The State: Unique effective party in market externalities, thus responsible for sustainable development.. Limited liability of the State: The role of non-governmental organisms in...»
In-depth Country-by-Country analysis of distance learning in the Middle East
Synopsis abstract : «Introduction.. The foundation of DE.. Computer-based technologies.. Moving to economics as a driver.. Teachers' attitudes to the various drivers.. Private-sector interests.. Challenges for Distance Education.. Research and funding for programs.. The...»
Business analysis of Air Deccan (Now Kingfisher Red)
Synopsis abstract : «Introduction. Iindustries classified with service sector . Nationalization of airlines . Open-Sky Policy . Airport . Infrastructure . Classification. Early history. Top management. Product/service profile. Pre-flight service. In-flight...»
The role played by the human resources department: Its contribution to bringing success in the retail supermarkets in UK with reference to Tesco
Synopsis abstract : «Introduction . Background information. Aim and objectives. Research questions. Literature review. Introduction. The role of HR. HR and the organisations' performance. Contemporary and future HR role. Soft and hard models of...»
Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»
Knowledge, growth without scale effects, and the product life cycle
Synopsis abstract : «Introduction. Growth and scale effects. Knowledge and scale effects in growth. Empirical evidence. Models of growth without scale effects. Knowledge, R and D and spillovers at the firm. Firm size and growth. R and D and pure knowledge...»
The Case of Dasani
Synopsis abstract : «Introduction.. Description of the current brand situation.. The market of the water.. Brand history.. Brand equity management system.. The 4P of Kotler.. Porter matrix.. SWOT analyze.. Our proposal: The new marketing strategy.. The customer based...»
Performance of NBFC's in Indiabulls
Synopsis abstract : «Introduction. A background study of non-banking financial companies (NBFC). Objectives of the study. Importance of the study. Important financial analysis templates. Major benefits. Scope of the study. Review of literature. Roles and regulations of...»
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