Corporate entrepreneurship as a winning strategy

To survive and to enable continued growth in today’s fast changing environment, large corporations need to continually renew themselves through new products and new businesses. In some instances this involves dealing with advanced technology. To illustrate this adaptation, I chose as an example of corporate entrepreneurship the case of Google. Indeed, Google is the most famous web corporation specializes in Internet search and in online advertising. Created in 1998 by Larry Page and Sergey Brin, Google gets a well thought and organized structure. This example will allow us to understand the concept of Corporate Entrepreneurship. We could study the good ( best ? ) ways to apply it in a company, the obedients of such a management, the difficulties to apply it in certain industries or companies… We will see that innovation is the main principle of this management.

[...] I think that when new generation will have remplaced the old one, a really good entrepreneurship corporate could bear! The current SNCF “machine” seems to big to be moved. By writing this about corporate entrepreneurship, the author wants that we understand more exactly that companies have to Build decentralised structures ; Delegates real power to boards of subsidiaries, divisions and joint ventures; It also involves to change managers into leaders ; Communicate a corporate vision and values ; Set stretch goals ; Benchmark business performance internally and externally ; And develop throughout the company a sense of ownership and trust. [...]

[...] The feeling about this governance is that it makes me think of a kingdom or something like triumvirat of Roman Empire. The risk may be the dissension between the members (even if they claim their absolute amity). Google’s culture Philosophy of Google Company is a philosophy of success the word is: we have to be and remain the best! To apply this philosophy a set of rules has been made. It is untitled: golden rules I am just to give some of them and highlight their original and unique side. [...]

[...] What I would say it is that corporate entrepreneurship is not a question of sector but a question of good willing and good economical conditions. Sources Covin, J.G. & Miles, M.P Corporate Entrepreneurship and the Pursuit of Competitive Advantage. Entrepreneurship Theory and Practice ( 3 ) : 47 - 63 Bygrave, W.D. & Hofer, C.W Theorizing about entrepreneurship. Entrepreneurship Theory and Practice ( 2 ) : 13- Amit, R., Glosten, L. & Muller, E Challenges to theory development in entrepreneurship research. [...]

[...] III / Success of Google In this third part, I will analyze the reasons of the Google’s success because we could see that this one is due to a corporate entrepreneurship strategy. We will note that innovation is the word. First of all, there is no doubt that the most important reason of their success is the fact that they are pioneer in such technologies. They were indeed just students when they began working on that project and the world just began to see the democratization of the Internet. [...]

[...] I / “From Corporate governance to corporate entrepreneurship : a natural evolution of companies ? Problems in Corporate Governance The analysis of B. Taylor in the Journal of Change Management, Volume Number December 2001, pp. 128-147, sets out to assess the state of the art. In corporate governance as we move into the 21st century and, after reviewing recent trends, it gives 3 main conclusions, which show the growing willing to change radically the management of companies: 1. Contrary to the belief of many chief executives and entrepreneurs, the reformers are not going to be satisfied with voluntary codes of conduct. [...]