Corporate gifting: An overview

Type :

Term papers

Pages :

7 pages

Format :

.doc

Published date :

05/26/2009

Category :

Business & market

Sub category :

Management

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Summary :

Introduction to market and marketing
1. Marketing research
2. Consumer behavior and modern market
3. Major factor influencing consumer behavior
4. How buyers perceive themselves and products they buy
Industry profile
1. International gift giving customs
2. Reasons behind corporate gifting
3. Key players in the industry
Bibliography

Abstract

The complexity of management decision-making has greatly increased during recent years throughout the world. This is especially true with respect to the marketing activity is located at the interface between the firm and every changing environment, dynamic factor such as rapidly changing characters of most markets. (Example: Population, Growth, Rising incomes and shift in the age composition); the increase of composition from variety of sources (not only other branch of the same product); and rapidly changing technology give the rise to the growing difficult of making marketing decision.

Most management groups are far removed from their customer the individuals who in the final analysis determine the success or failure. A complicated system of branch offices, whole-seller and retailers operates between the manager and widely scattered customers. Consequently, the executive who must make marketing decisions has no direct contact with the actual or the prospective customer.

The magnitude of marketing problems is increasing. To be successful in the business in the changing environment, it is necessary for the Marketing Executives to know who is customer are, what are their actual requirements and what his competitors are doing etc. It is necessary for the marketing firm, demand for the manufactured product before formulating any marketing strategy. Marketing research achieves this most of the times.