Corporate Social Responsibility (CSR)

Type :

Research papers

Pages :

19 pages

Format :

.doc

Published date :

08/17/2009

Category :

Business & market

Sub category :

Business strategy

Oboulo.com selection criteria

$ 19.95 Add to cart

Summary :

Executive summary
History and development
Drivers
1. Ethical consumerism
2. Globalization and market forces
3. Social awareness and education
4. Ethical training
5. Stakeholder priorities
6. Laws and regulation
Approach: Coca Cola case study
1. Company background
2. Water use
3. Water use total
4. Water use ratio
5. Investments for water resources
6. Sustainable packaging
7. Climate protection
Criticism and concern
1. Corporate purpose vs. social responsibility
2. Sincerity and hypocrisy
Management's job performance and CSR
1. Risk management
2. The STEP perspective on risk
3. Human resources
4. Brand differentiation
Bibliography
Appendices

Abstract

The history of corporate social responsibility is as old as trade and business itself. Business-related operations, for example, along with laws to protect forests, can be traced back to almost 5,000 years ago. When we look at history, we can see that in Ancient Mesopotamia around 1700 BC, King Hammurabi created a code in which builders, innkeepers or farmers were put to death if their carelessness led to the deaths of others, or major problem to local citizens. In Ancient Rome, senators were complaining about the failure of businesses to help fund their military campaigns through taxes, whereas in 1622, shareholders in the Dutch East India Company were so irritated that they started issuing pamphlets protesting management confidentiality and self-interest.

During the industrialization, the impacts of business on society and the environment led to a new aspect. The "corporate paternalists" of the late 19th and early 20th centuries made use of some of their affluence and means to support philanthropic ventures.