Corporate social responsibility: The example of Air France-KLM

Type :

Presentation

Pages :

8 pages

Format :

.doc

Published date :

01/16/2009

Category :

Arts & media

Sub category :

Journalism

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Summary :

Introduction.
Meaning of corporate governance & business ethics.
1. Definition of corporate governance and responsibility.
2. Definition of business ethics.
Air France klm: Company background.
Corporate social responsibily report analysis.
1. Identification of Air France: KLM stakeholders.
2. Issues of concern in terms of Corporate Social Responsibility and actions recently taken by the group.
Focus on the environmental challenge.
1. General facts.
2. Air France KLM approach.
3. Concrete actions taken by the company.
Concrete actions taken by the company.
Conclusion.
Reference list.

Abstract

This group was created in 2004 through the merger of air france and klm and is now the world leader in terms of international passenger traffic. In addition, the financial results have been improved considerably over the last few years. But how is the airline group actually dealing with its different corporate social responsibilities? First of all, we will define the notions of corporate governance, responsibility and business ethics, according to different author's opinions. Secondly, we will give a general presentation of the air france - klm Group. Thirdly, we will identify the different stakeholders: the impact and key issues of concern to the company and its stakeholders and the major measures set up. And finally, we will focus on a precise issue: the environmental challenge, by explaining the different concerns and identifying the actions taken. We will also evaluate the effectiveness of these measures and we will formulate some critics as well.