Could the tide be changing? Travel agency management
Summary :
Table of Contents
- Introduction.
- Traditional travel agency business model and immediate impact of e-commerce boom.
- Long term impact of e-commerce boom and future outlook.
- Conclusion.
Abstract
travel agencies play an important role within the UK travel and tourism industry. They are the retail arm of the industry selling holiday products and travel services to the public. Yet travel industry analysts have been predicting the death of the high street travel agent due to the ever changing nature of distribution channels. The Association of British travel Agents figures do suggest that 1,400 agencies have closed in the past decade. But could the tide be changing? Tourism is one of the largest employers and major industry in the expanding market of overseas travel and its annual level is predicted to grow to an estimated 1.6 billion by 2020 (Swarbrook, J. and Horner, S. 2006). However the recent proliferation of the e-commerce business model has challenged traditional adage that "location, location, location" is critical to commercial success (Chaffey, D. 2006); effectively undermining the traditional travel agency distribution model, forcing travel agencies to re-develop and reformulate competitive strategies to sustain growth (Zhou, Z. 2003).
See similar documents : Management
Latest in the category : Management
1
Working of the front office department in the hotel industry
Research papers | 10/23/2009 | en | .doc | 34 pages
3
Across the board leadership and new value development organizes changing companies
Term papers | 10/07/2009 | en | .doc | 11 pages
4
Operations management: Kudler fine foods contracts organic produce growers
Term papers | 10/01/2009 | en | .doc | 3 pages
Most downloaded in the last 30 days : Management
1
Supply Chain Management: Its role in improving the value of the product or service to customers
Term papers | 05/31/2009 | en | .doc | 6 pages
2
Daimler Chrysler: Lessons in post-merger integration
Presentation | 01/16/2009 | en | .doc | 19 pages
5
Organizational behavior and change management at engineering contracting company LLC
Presentation | 01/15/2009 | en | .doc | 13 pages
Change Currency
Our guarantee :
How it works?
Quality guaranteed
Refunds
Secure payment
Who are we ?
