Creating a new marketing service
Summary :
Table of Contents
- Introduction.
- Concept design.
- Introducing the concept.
- Functions of the service.
- Points of difference.
- How does the service work?
- Services marketing models.
- Shostack's model.
- Blueprinting.
- Marketing implications.
- Market segmentation, targeting and positioning.
- Segmentation.
- Targeting.
- Positioning.
- Service strategy.
- Product.
- Price.
- Place.
- Promotion.
- Processes.
- Physical evidence.
- People.
- References.
Abstract
With 7.2 millions of people, including 306,000 graduate student and 47% of people between 16 and 44 years old, London is the biggest city in UK. There are 3,900 pubs and 233 clubs which shows an important nightlife in London (Visit London). In London there are some of the best clubs in Europe (and world) like Fabric, Ministry of Sound or Cargo which are very famous, and attract people from all over Europe. For a long time, in big cities, where the clubbing community is important, there exist specific website where you can check venues pictures. Photographs and reporters are sent in clubs to make pictures of the venue. The day after people can see their picture in these free websites. They can also discuss about venues, music and others in forum or chat-rooms with people with the same age. These websites have a continuous growth thanks to the development of internet providers and speed of connections.
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