Creating artificial needs, the sinews of phone industry?
Summary :
Table of Contents
- Introduction.
- Design and creation.
- How to keep on selling?
- How to choose and who decides what to sell?
- Marketing policies.
- Technologies.
- Subscriptions.
- Perception of the end consumer.
- The tools of our observation.
- Consumer society.
- Conclusion.
- Bibliography.
Abstract
The cell-phone equipment rate in the UK has reached the amazing level of 112% (i.e.: on average over one cell-phone per inhabitant). With this rate, the UK sets a European record, yet the average rate on the continent is above 75% (France: 86%). These figures are the result of the mobile phone market's skyrocketing for the past 5 years. But what is actually most striking about this market is not the evolution of its volume as much as its qualitative development. Indeed, the innovation cycle for cell-phones has been shortening and is nowadays close to three months. The protagonists of this innovation process are the cell-phone manufacturers and the phone operators. If anyone could have foreseen that such a technological market was going to be the field for tremendous innovations, only the happy few might have foreshadowed the creativity that both constructors and operators showed when they integrated gadgets such as cameras or services such as the internet in ever so tiny cell-phones.
Latest in the category : Business strategy
4
Differences in outsourcing operations overseas and manufacturing domestically
Term papers | 11/12/2009 | en | .doc | 2 pages
5
Bridging the two ends of a facility chain through empowerment: The context of external and internal customers of the aviation industry
Presentation | 11/09/2009 | en | .ppt | 18 pages
Most downloaded in the last 30 days : Business strategy
1
Strategic analysis of VSM (Viking Sewing Machines) group
Term papers | 09/29/2009 | en | .doc | 9 pages
From the same author : Business strategy
2
A new type of tourism: Activity-based tourism, the examples of dark tourism and sport tourism
Presentation | 01/15/2009 | en | .doc | 8 pages
4
Distinguish between equilibrium and cyclic unemployment, and outline the private and social costs associated with each type
Presentation | 01/15/2009 | en | .doc | 4 pages
Change Currency
Our guarantee :
How it works?
Quality guaranteed
Refunds
Secure payment
Who are we ?
