Creating value on the Harley Davidson poss ride

Type :

Term papers

Pages :

14 pages

Format :

.doc

Published date :

05/13/2009

$ 19.95 Add to cart

Summary :

 
 

Table of Contents Creating value on the Harley Davidson poss ride
 Table of Contents

 
  1. Harley Davidson: More than a strong identity, a powerful brand community
    1. Harley Davidson, a very strong brand
    2. The identity prism applied to Harley Davidson
    3. Generating a powerful brand community
    4. Focusing on creating value out of this community
  2. The poss ride: An event embedded in Harley Davidson's brand community
    1. The poss ride presents many advantages for Harley Davidson
    2. The limitations
  3. Logistics
  4. Impact on Harley Davidson's image
  5. Creating value through poss ride
    1. Impact on Harley Davidson's image
    2. Being closer to the customers
    3. Insisting on communication
  6. Conclusion

Abstract

From a branding point of view, we cannot overlook the fact that harley davidson is very powerful, since many customers find embodied in its cultural principles and values that resonate with their own needs and beliefs.

These core values harley davidson relies on are:
Freedom: the motorcycle is often seen as a symbol of freedom as opposed to the closed and confined car. Moreover, many riders use the metaphor of the steel horse to refer to their motorcycle.

Adventure: riding a harley motorcycle means being adventurous and brave. It is obviously linked to the American archetype of the Western hero, going further and further to discover new territories and frontiers.

American traditions and heritage: being the only survivor of the American motorcycle industry, harley davidson is strongly perceived as a representation of the country. Thus, buying a harley instead of a sports Japanese motorcycle (like Yamaha, Suzuki, etc.) may be considered as a patriotic act.

Latest in the category : Business strategy

1
 
K-Swiss Inc: Case study

Case study  |  11/01/2009   |  en  |  .doc  |  7 pages

2
 
Case study: Restructuring Exide

Case study  |  10/31/2009   |  en  |  .doc  |  8 pages

3
 
The BMW group - Surviving the bust

Term papers  |  10/30/2009   |  en  |  .doc  |  10 pages

4
 
Apple Inc: Building a corporation the Apple's way

Term papers  |  10/30/2009   |  en  |  .doc  |  16 pages

5
 
Determination of hire charges on mobile equipment of MSG (mechanical) for external business at Tata steel

Research papers  |  10/29/2009   |  en  |  .doc  |  45 pages

Most downloaded in the last 30 days : Business strategy

1
 
Telepizza

Case study  |  01/16/2009   |  en  |  .doc  |  3 pages

2
 
Starbucks France: SWOT analysis

Term papers  |  05/17/2009   |  en  |  .doc  |  3 pages

3
 
Lockheed Martin Corporation: Strategic analysis

Case study  |  06/04/2009   |  en  |  .doc  |  23 pages

4
 
Total Quality Management and Toyota

Case study  |  10/23/2007   |  en  |  .doc  |  3 pages

5
 
DuPont Auto Refinishes India Pvt Ltd

Research papers  |  08/28/2009   |  en  |  .doc  |  23 pages

From the same author : Business strategy

1
 
Parc Astérix's strategic analysis

Term papers  |  05/13/2009   |  en  |  .doc  |  11 pages

2
 
The Ramsey-Cass-Koopmans model

Term papers  |  05/13/2009   |  en  |  .doc  |  7 pages

3
 
Compared Human Resources management models: China and France

Term papers  |  05/13/2009   |  en  |  .doc  |  5 pages

4
 
Discussion about the organ transplantation: An irreconcilable conflict

Term papers  |  05/13/2009   |  en  |  .doc  |  6 pages

Change Currency

Content partner :

pencil image Acepublisher.com is a pioneer in validating and publishing top quality content.
Level :Expert

From the same author :

The French energy market

Term papers  |  09/30/2009  |  us  |  .doc  |  8 pages

Delocalization: Advantages, inconveniences and consequences

Term papers  |  09/29/2009  |  us  |  .doc  |  10 pages

Strategic management in an organization

Term papers  |  09/29/2009  |  us  |  .doc  |  14 pages