Cultural differences in management

Type :

Presentation

Pages :

31 pages

Format :

.doc

Published date :

01/20/2009

Category :

Business & market

Sub category :

Management

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Summary :

Introduction.
Intercultural management: Fundamental concepts.
Integration of cultural differences in the intra and inter-company relations in the context of world economy.
Management strategies of international companies.
1. Implantation strategies and company culture.
2. Mono-cultural and Multi-cultural strategy.
3. Mixed strategy.
Inter-company negotiations.
1. Generalities on negotiations.
2. The case of the Middle-East.
3. The case of Republic of South Africa.
4. The US and France.
5. The differences between Americans and Africans.
Conclusion.
Sources.
Annexes.

Abstract

As we have come to a world of economic globalization, more and more companies are working in an international approach. Globalization incites a multitude of situations and intercultural relations. The company is therefore faced with an assimilation of a lot of knowledge on the countries where it tries to establish itself, on the companies with which it wishes to collaborate and it should practice a management style adapted to the given environment. Moreover, the conscience of our own culture calls out to us when it is in opposition with another. To manage this clash, the company should come to understand the culture and what should be included in the management to arrive at a certain kind of an intercultural management adapted to the current situation. For C. Kluchhohn, culture is "a structured way of thinking, feeling, and reacting of a human group, acquired and passed on through symbols and which represent their specific identity; it includes solid objects produced by the group. The heart of the culture consists of traditional ideas and values which are linked to it". More simply, culture is a collection of social structures and artistic, religious and intellectual manifestations which define a group in relation to another group.