Cultural diversity is a source of competitive advantage. Discuss

Type :

Presentation

Pages :

4 pages

Format :

.doc

Published date :

01/15/2009

$ 6.95 Add to cart

Summary :

 
 

Table of Contents Cultural diversity is a source of competitive advantage. Discuss Table of Contents

 
  1. Introduction.
  2. Globalization today.
  3. Diversity and encouraging employees to develop their individual skills and perspectives.
  4. Group and inter-group factors.
  5. Globalisation and businesses.
  6. The cost.
  7. People as customers and firms representing a sort of microcosm of clients.
  8. Conclusion.
  9. Bibliography.

Abstract

« To succeed internationally, we need to understand the cultures of the world; and we have all the cultures of the world represented right here - a tremendous competitive advantage. »
― Ernest Thompson, Proctor and Gamble
Nowadays, globalisation, which is a phenomenon mainly generated by the application of new technologies such as Information Systems and Internet, represents a "survival" challenge for international firms.Changes of consumption, modernity and the integration of minorities tend to suggest that an adaptation of products and services is necessary and even obliged. (C.f. Maslow Pyramid, where a need creates a need more important and more complicated to realize)This implies the application of modern principles of free trade in a global market. That is why international companies need to reach the necessary competitiveness to obtain positive results in order to elaborate contents for global satisfaction. It is undoubtedly an obligation to reach the results expected.

See similar documents : Business strategy

1
 
Managing in a global context : How managers can overcome problems arising from cultural differences of employees?

Presentation  |  01/20/2009   |  en  |  .doc  |  13 pages

2
 
Human Resources: New vistas & challenges

Theses  |  05/09/2009   |  en  |  .doc  |  54 pages

3
 
What skills does it take to "manage" cross-cultural M&A?

Presentation  |  11/21/2006   |  en  |  .doc  |  13 pages

4
 
Cultural differences in management

Presentation  |  01/20/2009   |  en  |  .doc  |  31 pages

5
 
Leading as if your life depended on it

Book review  |  01/09/2009   |  en  |  .doc  |  11 pages

Latest in the category : Business strategy

1
 
Indian scenario on mergers and acquisitions

Indian project  |  11/19/2009   |  en  |  .doc  |  7 pages

2
 
Analysis of Cadbury's marketing strategy

Research papers  |  11/13/2009   |  en  |  .doc  |  18 pages

3
 
Case study: American home products

Term papers  |  11/13/2009   |  en  |  .doc  |  3 pages

4
 
Differences in outsourcing operations overseas and manufacturing domestically

Term papers  |  11/12/2009   |  en  |  .doc  |  2 pages

Most downloaded in the last 30 days : Business strategy

1
 
Strategic analysis of VSM (Viking Sewing Machines) group

Term papers  |  09/29/2009   |  en  |  .doc  |  9 pages

2
 
Starbucks France: SWOT analysis

Term papers  |  05/17/2009   |  en  |  .doc  |  3 pages

3
 
Telepizza

Case study  |  01/16/2009   |  en  |  .doc  |  3 pages

4
 
Hewlett-Packard's strategic audit

Case study  |  07/07/2009   |  en  |  .doc  |  11 pages

5
 
A case study on Commerce Bank

Term papers  |  08/28/2009   |  en  |  .doc  |  4 pages

Change Currency

Content partner :

pencil image Acepublisher.com is a pioneer in validating and publishing top quality content.
Level :Advanced

From the same author :

The French energy market

Term papers  |  09/30/2009  |  us  |  .doc  |  8 pages

Delocalization: Advantages, inconveniences and consequences

Term papers  |  09/29/2009  |  us  |  .doc  |  10 pages

Strategic management in an organization

Term papers  |  09/29/2009  |  us  |  .doc  |  14 pages