Cultural diversity is a source of competitive advantage. Discuss
Summary :
Table of Contents
- Introduction.
- Globalization today.
- Diversity and encouraging employees to develop their individual skills and perspectives.
- Group and inter-group factors.
- Globalisation and businesses.
- The cost.
- People as customers and firms representing a sort of microcosm of clients.
- Conclusion.
- Bibliography.
Abstract
« To succeed internationally, we need to understand the cultures of the world; and we have all the cultures of the world represented right here - a tremendous competitive advantage. »
― Ernest Thompson, Proctor and Gamble
Nowadays, globalisation, which is a phenomenon mainly generated by the application of new technologies such as Information Systems and Internet, represents a "survival" challenge for international firms.Changes of consumption, modernity and the integration of minorities tend to suggest that an adaptation of products and services is necessary and even obliged. (C.f. Maslow Pyramid, where a need creates a need more important and more complicated to realize)This implies the application of modern principles of free trade in a global market. That is why international companies need to reach the necessary competitiveness to obtain positive results in order to elaborate contents for global satisfaction. It is undoubtedly an obligation to reach the results expected.
― Ernest Thompson, Proctor and Gamble
Nowadays, globalisation, which is a phenomenon mainly generated by the application of new technologies such as Information Systems and Internet, represents a "survival" challenge for international firms.Changes of consumption, modernity and the integration of minorities tend to suggest that an adaptation of products and services is necessary and even obliged. (C.f. Maslow Pyramid, where a need creates a need more important and more complicated to realize)This implies the application of modern principles of free trade in a global market. That is why international companies need to reach the necessary competitiveness to obtain positive results in order to elaborate contents for global satisfaction. It is undoubtedly an obligation to reach the results expected.
See similar documents : Business strategy
1
Managing in a global context : How managers can overcome problems arising from cultural differences of employees?
Presentation | 01/20/2009 | en | .doc | 13 pages
3
What skills does it take to "manage" cross-cultural M&A?
Presentation | 11/21/2006 | en | .doc | 13 pages
Latest in the category : Business strategy
4
Differences in outsourcing operations overseas and manufacturing domestically
Term papers | 11/12/2009 | en | .doc | 2 pages
5
Bridging the two ends of a facility chain through empowerment: The context of external and internal customers of the aviation industry
Presentation | 11/09/2009 | en | .ppt | 18 pages
Most downloaded in the last 30 days : Business strategy
1
Strategic analysis of VSM (Viking Sewing Machines) group
Term papers | 09/29/2009 | en | .doc | 9 pages
Change Currency
Our guarantee :
How it works?
Quality guaranteed
Refunds
Secure payment
Who are we ?
