Customer-buying behavior focusing on market segmentation in the insurance sector
Synopsis abstract : «Executive summary. Introduction to the industry. Marketing of insurance. Marketing mix policies. Research methodology. Title. Objective . Scope of the study. Significance of the study. Research design . Facts/findings. Data analysis and...»
Study of rural marketing in the present scenario in India
Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»
Financial markets in Emerging Economies: Comparison with developed economies
Synopsis abstract : «Abstract.. Banking industry.. Capital market.. Commodity market.. Financial regulation.. Capital market.. Capital market.. Indian capital market.. Indian debt market.. Chinese capital market.. Problems.. Conclusion.. Banking sector.. Indian banking...»
Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»
Strategic marketing in today's Indian markets
Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»
Business analysis of Air Deccan (Now Kingfisher Red)
Synopsis abstract : «Introduction. Iindustries classified with service sector . Nationalization of airlines . Open-Sky Policy . Airport . Infrastructure . Classification. Early history. Top management. Product/service profile. Pre-flight service. In-flight...»
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