Evolution of mobile commerce

Business & market   |   Business strategy   |   Research papers   |   04/28/2009   |   .doc   |   50 pages
Document abstract : « content to capture customer attention, adding typical portal components as peripheral benefits of their services. News services build loyalty through constant ...»

Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»

The importance of plastic money in today's scenario

Economics & finance   |   Finance   |   Theses   |   05/10/2009   |   .doc   |   69 pages
Document abstract : « Foreign banks with the advantage of technology and industry experience are expected to concentrate on increasing card spending and customer loyalty in the ...»

Synopsis abstract : «Introduction. Age of plastic money. Investment avenues. The origin of credit cards. History of credit cards. The functions of credit cards. Salient features of credit cards. Advantages and disadvantages of credit cards. Major types of credit...»

Consumer empowerment

Business & market   |   Marketing   |   Term papers   |   01/13/2009   |   .doc   |   6 pages
Document abstract : « satisfaction, marketers have developed strong Customer Relationship Management (CRM) ensuring a feedback to the company or by establishing loyalty and advocacy ...»

Synopsis abstract : «Introduction.. Concept of consumer empowerment.. More than an customer King.. The Hawthorne effect.. Factors influencing the growth of consumer empowerment.. Impact of technological development.. Global economy.. Shift in consumption.. Effects of...»

Launching a designer clothes line. Firm: Fashion Designer Isabelle Beaumenay Joannet

Business & market   |   Marketing   |   Term papers   |   05/11/2009   |   .doc   |   14 pages
Document abstract : « Our study really starts from scrap: Isabelle considers changing her customer base so with affordable prices, or, on the contrary, to gain the loyalty of few of ...»

Synopsis abstract : «Executive summary. Isabelle's label and her approach to fabrics. Zadig et Voltaire and Vanessa Bruno type . The Marc by Marc Jacobs model. The Joseph and Dries Van Noten type. Antoine et Lili. Competitive analysis. Pieces of advice given by shop...»

Performance appraisal system in organizations

Business & market   |   Human resources   |   Term papers   |   03/17/2009   |   .doc   |   9 pages
Document abstract : « STRATEGIES: To maintain good customer relation. Providing after sales service. Increasing the book order position. To maintain good quality and loyalty of the ...»

Synopsis abstract : «Introduction. Performance appraisal. Concept of performance appraisal. Objectives of performance appraisal. Parameters of performance appraisal. Evaluation process of performance appraisal. Methods of performance appraisal. Traditional...»

Company law

Law & contracts   |   Business law   |   Presentation   |   08/20/2008   |   .doc   |   5 pages
Document abstract : « As customer lists are clearly essential to Star Limited s goodwill, it will exclusively contracted with Star Limited, the increased rate of loyalty will work ...»

Synopsis abstract : «Explanatory note.. Star Limited.. Limiting an employee from working within 25 miles of London.. The business interests recognised by law.. The problem for Star Limited.. Exception to the corporate liability principle.. Conclu...»

The study on factors influencing people in purchasing prepaid cards

Social studies   |   Psychology   |   Indian project   |   03/05/2009   |   .doc   |   33 pages
Document abstract : « customers loyalty schemes which are appropriate to the value of the business saved acquisition strategies which attract the right type of customer, reducing ...»

Synopsis abstract : «Abstract. Company profile. Hutchison Telecom sector. Hutch in India. Operator. Hutch world wide. What can you expect from a career at Hutchison. Hutch product profile. Going Hutch. Sim card. Saying hi. For your security. Personal Identification...»

Study of Auchan: Understanding its consumers behaviour

Business & market   |   Marketing   |   Market study   |   01/13/2009   |   .doc   |   4 pages
Document abstract : « If the customer is satisfied, he will become loyal to the store, and ?all retailers would like to increase their customers' store loyalty?. ...»

Synopsis abstract : «Introduction.. Auchan and its environment.. Auchan and its strategy.. What are the main weaknesses of Auchan and their consequences?. Purchases with habitual decision making.. Stock-outs.. Retail atmospherics.. What does Auchan do to know and...»

Total Quality Management in Services

Business & market   |   Business strategy   |   Research papers   |   10/22/2007   |   .doc   |   11 pages
Document abstract : « In particular, it is a structured approach, which aims at enhancing customer satisfaction and loyalty through a continous improvement of services quality. ...»

Synopsis abstract : «Abstract. Introduction. Total Quality Management (TQM). Definition of service. Classification and types of services.. Key attributes of services.. TQM principles for the services sector. TQM in services vs. TQM in manufacturing. Elements of TQM in...»

Study of tourism phenomenon in Paris, France

History & geography   |   Geography   |   Presentation   |   02/10/2008   |   .doc   |   7 pages
Document abstract : « a greater demand for the tomato soap is not just to get the customer s attention but also to establish a long term relationship of trust and loyalty to the ...»

Synopsis abstract : «Introduction. Objectives and mission statement . Customer targets . Competitor targets . Product/service features . Core strategy . Marketing mix: Communications and promotion . Price ....»

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