Customer Relationship Management (CRM) as a challenge of global competitiveness of the Indian Industry: Life Insurance Corporation of India (LIC)
Business & market |
Management |
Indian project |
09/21/2009 |
.doc |
11 pages
Document abstract : «Customer Relationship Management (CRM) as a challenge of global competitiveness of the Indian Industry: Life Insurance Corporation of India (LIC). ...»
Synopsis abstract : «Introduction. Elements of CRM. Customer . Product . Service . Database . Quality . Value. Importance of CRM in insurance industry. CRM - organization set-up. CRM at zonal office. CRM at divisional office. CRM at branch office. CRM -...»
Study of rural marketing in the present scenario in India
Business & market |
Marketing |
Market study |
05/08/2009 |
.doc |
53 pages
Document abstract : « shelf and developing a privileged relationship with the marketing area, Indian Institute of Management, Ahmedabad, agrees it was the largest customer for P&G ...»
Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»
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