Customer relationship management in banks
Synopsis abstract : «Introduction to customer relationship management (CRM). The evolution of CRM. Concept of CRM. Role of CRM in banks. CRM's objectives in banking sector. CRM tools for banking. Analysis of the current banking scenario. Customer retention and CRM...»
Literature review: Customer Relationship Management (CRM)
Synopsis abstract : «Introduction. Building a good customer relationship. Organizing and managing the contact cycle . Building a successful CRM system in China . Research on relationship marketing . Conclusion. Bibliography....»
Managing customer relationship and their financial aspects: Standard Chartered India
Synopsis abstract : «Executive summary. Project objective. Introduction . History. About the product. About services. Theoretical background. Research methodology. Rational. Research questions. Findings and analysis. Savings account &...»
In the magic land of CRM in bank management: Needs and strategies for sublime customer satisfaction
Synopsis abstract : «Introduction. Resurgence of CRM initiatives . Reforms in the financial sector . Services provided by software manufacturers . Technology components assisting CRM. Exploring visual communication. Use of CRM consultants. Technology and strategic...»
Data Mining and Warehousing and its Impact on Banking Organizations
Synopsis abstract : «Introduction. Data Mining, OLAP and Warehousing in the Banking Industry. OLAP?Online Analytical Processing. Data Warehousing. Conclusion....»
E-banking and Canara Bank
Synopsis abstract : «Introduction: History of banks. E-business. Advantages of E-business. Resources required for the successful E-business implementation. Security and safety of business transaction on E-business. Disadvantages of E-business. Process of E-business...»
Looking at how and where CRM can help an organization
Synopsis abstract : «Introduction. Understanding and knowing the customers. Five new approaches to customer value. Customer relationship management (CRM). How it works?. CRM's evolution. Key principles of CRM. Benefits for organization. Status of CRM. Introduction. A...»
Financial services through non branch delivery channels
Synopsis abstract : «An overview of banking. Revolution in the banking industry. Indian banks cash in on delivery channels. Understanding the psychology of the customer. Using technology for serving customers. Objective of the study. Reseach methodology. Review of...»
The importance of CRM in the insurance sector
Synopsis abstract : «Introduction. CRM in the insurance sector. Steps in the CRM process. Identifying the most potential customer. Understanding the needs and buying patterns of customers. Interacting with them so as to meet their expectations. The purpose of...»
Money and transaction over the internet: Online banking
Synopsis abstract : «Introduction. Role of Internet in the global banking sector. Electronic revolution . How does online banking work?. Advantages of online banking. Disadvantages of online banking. Online banking as for one stop bill payment. Buidling security for...»
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