Customer relationship marketing

Business & market   |   Marketing   |   Term papers   |   08/28/2009   |   .doc   |   10 pages
Document abstract : « nature and scope of relationship marketing and developing the relationships between different marketing actors, including creating and delivering customer value ...»

Synopsis abstract : «Introduction. CRM in retail banking. Focusing on organic growth. Seeking out and better serving emerging customer segments. Creating deep business insight into customer preferences. Responding to intensifying competition through revitalized...»

The need of customer relationship management (CRM) to succeed in the world of business

Business & market   |   Business strategy   |   Term papers   |   10/14/2009   |   .doc   |   26 pages
Document abstract : « value chain. The concept of relationship marketing includes; From relationship marketing to customer relationship management; Goal of ...»

Synopsis abstract : «Introduction. The advent of relationship marketing. Relationship marketing . The customer value chain. The concept of relationship marketing includes. From relationship marketing to customer relationship management. Goal of improving productivity in...»

Literature review: Customer Relationship Management (CRM)

Business & market   |   Management   |   Term papers   |   05/07/2009   |   .doc   |   3 pages
Document abstract : « customers. Companies may adapt a customer relationship management (CRM) device to manage this relationship marketing. Customer relationship ...»

Synopsis abstract : «Introduction. Building a good customer relationship. Organizing and managing the contact cycle . Building a successful CRM system in China . Research on relationship marketing . Conclusion. Bibliography....»

The customer is the king: Relationship marketing

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   55 pages
Document abstract : « Bibliography. The customer is the king: Relationship marketing CONTENTS CHAPTERS PAGE NO. Chapter 1 Description of the topic An Introduction ...»

Synopsis abstract : «An introduction to relationship marketing. Retailing- An overview . Key trends in retail industry . CRM and the retail industry. CRM in retail – Loyalty programs . Different levels of relationship. Tools to develop strong customer...»

Customer Relationship Management (CRM) as a challenge of global competitiveness of the Indian Industry: Life Insurance Corporation of India (LIC)

Business & market   |   Management   |   Indian project   |   09/21/2009   |   .doc   |   11 pages
Document abstract : « CRM focuses on the total customer requirements Relationship Marketing is discovering the new and potential ways and strategies for enhancing customers' value ...»

Synopsis abstract : «Introduction. Elements of CRM. Customer . Product . Service . Database . Quality . Value. Importance of CRM in insurance industry. CRM - organization set-up. CRM at zonal office. CRM at divisional office. CRM at branch office. CRM -...»

Customer relationship management in banks

Business & market   |   Management   |   Term papers   |   04/13/2009   |   .doc   |   25 pages
Document abstract : « Relationship marketing was about "putting the customer in the middle of the business circle," in the words of Dick Lee, principal of St. ...»

Synopsis abstract : «Introduction to customer relationship management (CRM). The evolution of CRM. Concept of CRM. Role of CRM in banks. CRM's objectives in banking sector. CRM tools for banking. Analysis of the current banking scenario. Customer retention and CRM...»

Customer Relationship Management and the call centers

Business & market   |   Management   |   Research papers   |   04/02/2009   |   .doc   |   60 pages
Document abstract : « CRM stands for "Customer Relationship Management." CRM is a business that enable seamless coordination between sales, marketing, customer service, field ...»

Synopsis abstract : «Conceptual framework for CRM. What is customer relationship managementthe next generation of bpo solutions. CRM success factors. The emergency of CRM practice. CRM formation process. CRM purpose. CRM programs. Continuity marketing...»

Customer relationship management's approach to create, adopt and redefine the marketing strategies

Business & market   |   Management   |   Term papers   |   03/05/2009   |   .doc   |   17 pages
Document abstract : «Customer relationship management's approach to create, adopt and redefine the marketing strategies. Introduction. A clearer perspective ...»

Synopsis abstract : «Introduction.. A clearer perspective about modern management tools.. Importance of CRM.. Targeting of customers and segmentation of market.. Examples of a few database and CRM tools.. The 4P's of marketing.. Product development.. Pricing.. Sales...»

Basic concepts of CRM

Business & market   |   Management   |   Term papers   |   05/28/2009   |   .doc   |   23 pages
Document abstract : « Technology considerations. Key functionalities: Marketing; Sales; Service; Privacy and data security. Six steps to build successful customer relationship: Setting ...»

Synopsis abstract : «What is customer relationship management?. Origin of CRM: history. The value of CRM . Aspects of CRM. Operational CRM. Collaborative CRM. Analytical CRM. Technology considerations. Key functionalities. Marketing. Sales. Service. Privacy and data...»

The Customer Relationship Management method in the company "Propriétés Privées"

Business & market   |   Management   |   Term papers   |   05/07/2009   |   .doc   |   5 pages
Document abstract : « Marketing Mix marketing (7P's) Interactive marketing Dimension Product vertical Collaborative and horizontal The customer relationship management has ...»

Synopsis abstract : «Introduction. Presentation of the company. Mission statement. What is Propriétés Privées?. SWOT analysis. The customer relationship management. The CRM in Propriétés Privées. Conclusion....»

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