Customer relationship marketing
Synopsis abstract : «Introduction. CRM in retail banking. Focusing on organic growth. Seeking out and better serving emerging customer segments. Creating deep business insight into customer preferences. Responding to intensifying competition through revitalized...»
The need of customer relationship management (CRM) to succeed in the world of business
Synopsis abstract : «Introduction. The advent of relationship marketing. Relationship marketing . The customer value chain. The concept of relationship marketing includes. From relationship marketing to customer relationship management. Goal of improving productivity in...»
Literature review: Customer Relationship Management (CRM)
Synopsis abstract : «Introduction. Building a good customer relationship. Organizing and managing the contact cycle . Building a successful CRM system in China . Research on relationship marketing . Conclusion. Bibliography....»
The customer is the king: Relationship marketing
Synopsis abstract : «An introduction to relationship marketing. Retailing- An overview . Key trends in retail industry . CRM and the retail industry. CRM in retail â Loyalty programs . Different levels of relationship. Tools to develop strong customer...»
Customer Relationship Management (CRM) as a challenge of global competitiveness of the Indian Industry: Life Insurance Corporation of India (LIC)
Synopsis abstract : «Introduction. Elements of CRM. Customer . Product . Service . Database . Quality . Value. Importance of CRM in insurance industry. CRM - organization set-up. CRM at zonal office. CRM at divisional office. CRM at branch office. CRM -...»
Customer relationship management in banks
Synopsis abstract : «Introduction to customer relationship management (CRM). The evolution of CRM. Concept of CRM. Role of CRM in banks. CRM's objectives in banking sector. CRM tools for banking. Analysis of the current banking scenario. Customer retention and CRM...»
Customer Relationship Management and the call centers
Synopsis abstract : «Conceptual framework for CRM. What is customer relationship managementthe next generation of bpo solutions. CRM success factors. The emergency of CRM practice. CRM formation process. CRM purpose. CRM programs. Continuity marketing...»
Customer relationship management's approach to create, adopt and redefine the marketing strategies
Synopsis abstract : «Introduction.. A clearer perspective about modern management tools.. Importance of CRM.. Targeting of customers and segmentation of market.. Examples of a few database and CRM tools.. The 4P's of marketing.. Product development.. Pricing.. Sales...»
Basic concepts of CRM
Synopsis abstract : «What is customer relationship management?. Origin of CRM: history. The value of CRM . Aspects of CRM. Operational CRM. Collaborative CRM. Analytical CRM. Technology considerations. Key functionalities. Marketing. Sales. Service. Privacy and data...»
The Customer Relationship Management method in the company "Propriétés Privées"
Synopsis abstract : «Introduction. Presentation of the company. Mission statement. What is Propriétés Privées?. SWOT analysis. The customer relationship management. The CRM in Propriétés Privées. Conclusion....»
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