Seeff Properties: Marketing and strategy analysis

Business & market   |   Business strategy   |   Term papers   |   05/11/2009   |   .doc   |   27 pages
Document abstract : « Plessis, Jooste, Strydom); Seeff company. Customer analysis; the plan should address; Marketing objectives: Profitability; has an exclusive relationship with Foxtons ...»

Synopsis abstract : «Introduction. Macro-environment analysis. Governmental. Economic. Demographics. International. Social / cultural. Technology. Market analysis. Competitive structure of the industry. Dimensions of a market analysis ( Du Plessis, Jooste,...»

A study on event management

Business & market   |   Marketing   |   Term papers   |   03/19/2009   |   .doc   |   23 pages
Document abstract : « USP) for itself It is the most effective tool in marketing for communicating one gets an opportunity to sharpen his skills on customer relationship practices. ...»

Synopsis abstract : «Introduction. Opportunities in event management. Threats in event management. Role of advertising agencies in event management. Factors affecting the choice of event management firms and advertising agencies. Process of organizing an entertainment...»

Societal marketing concept - Discussion on the different ways by which organizations can become more ethical and socially responsible in their marketing activities

Business & market   |   Marketing   |   Term papers   |   05/14/2009   |   .doc   |   7 pages
Document abstract : « relations, advertising standards, customer service, pricing of concern: organizational mission, relationship and personal essential for a marketing manager to ...»

Synopsis abstract : «Abstract. Introduction. Classical ethical theories. CSM Strategies and benefits. Ethical issues in the marketing mix. Codes of ethics. Ethical decision-making model. Conclusion. References....»

The A to Z of retail trade: Retail management

Business & market   |   Management   |   Term papers   |   03/21/2009   |   .doc   |   28 pages
Document abstract : « it has in recent times been used as a marketing tool by the The Solution Customer Relationship Management was implemented by Raymond to solve the problems of ...»

Synopsis abstract : «Introduction. Beginning of retail trade. Early trade. Early market. First shops. Origins of retail chains. From family business to retail structure. History of self-service stores. Origin of distance retailing. Types of retail outlet. Clothing and...»

Money and transaction over the internet: Online banking

Economics & finance   |   Finance   |   Term papers   |   04/14/2009   |   .doc   |   28 pages
Document abstract : « offering little more than company information and basic marketing materials banks ability to perform critical functions of impairs banks customer relationship. ...»

Synopsis abstract : «Introduction. Role of Internet in the global banking sector. Electronic revolution. How does online banking work?. Advantages of online banking. Disadvantages of online banking. Online banking as for one stop bill payment. Buidling security for...»

A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap

Business & market   |   Business strategy   |   Research papers   |   05/26/2009   |   .doc   |   57 pages
Document abstract : « base and develops a relationship with customers, its ability to track customer preferences and revenue streams, including direct marketing, advertising and ...»

Synopsis abstract : «Introduction. Statement of the problem. Need for the study. Objectives of the study. Research methodology. Academic research. Secondary data. Hypothesis (Framework). Methodology assumption. Method of collection. Type of data used. Sample size. The...»

Strategy trend analysis in Indian IT industry

Business & market   |   Business strategy   |   Research papers   |   06/18/2009   |   .doc   |   44 pages
Document abstract : « growth prospects companies in India need to invest in marketing and sales Customer Relationship Management (CRM) Given the high churn rate in the telecom sector ...»

Synopsis abstract : «Introduction. Strategy. Operating environment. Remote environment. Policies and infrastructure. Central excise. Export-import Policy. Key areas in growth of IT industry. Growth enablers. Key success factors. Framework for strategic analysis. Trends...»

Marketing plan for Lora Hart Stress consultant

Business & market   |   Marketing   |   Term papers   |   05/07/2009   |   .doc   |   11 pages
Document abstract : « allow us to develop a smart marketing strategy for into other markets or establish a customer base with Quality has the close relationship with the reputation ...»

Synopsis abstract : «Proposal for firm's mission statement. External environment. Opportunity in British market. Law enforcement and prison guards. Law enforcement: Not a 'trend'. Swot analysis. Opportunities and threats. Strengths and weaknesses. Developping and...»

An empirical investigation of the relationship between dividend and price of shares of IT companies in India

Economics & finance   |   Finance   |   Term papers   |   03/24/2009   |   .doc   |   4 pages
Document abstract : « This paper attempts to identify the relationship between the a potentially huge increase in the customer base for companies and huge savings in marketing costs ...»

Synopsis abstract : «Introduction. Broader objectives of the study. Research methodology. Analysis of share price and dividend relationship through T-test. Findinds and suggestions of the study. Limitations of the study. Bibliography. Con...»

Heinz case

Business & market   |   Business strategy   |   Term papers   |   01/13/2009   |   .doc   |   5 pages
Document abstract : « if they are not able to equilibrate the relationship with the created by a large effort of communication and marketing, to fit the final customer's tastes. ...»

Synopsis abstract : «The industry environment(s) Heinz operates in.. The stage in which the food industry is located.. The level of sales.. the Porter's five forces.. Barrier for new entrants.. Rivalry among established companies.. Heinz's attempt to develop a...»

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