Customer relationship managements approach to create, adopt and redefine the marketing strategies
Summary :
Table of Contents
- Introduction.
- A clearer perspective about modern management tools.
- Importance of CRM.
- Targeting of customers and segmentation of market.
- Examples of a few database and CRM tools.
- The 4P's of marketing.
- Product development.
- Pricing.
- Sales promotion.
- Sales channel distribution.
- The other side of CRM and DBM systems.
- Advantages of CRM.
- Conclusion.
- Bibliography.
Abstract
The intensity and the traffic in competition is on the rise ever since the idea of globalization was adopted. One cannot deny the fact that the ever changing customers attitude, behavior, shift in needs, tastes and other variants are making life more challenging for a marketing manager. In this era of customer ruling the market and most often called "The King" it is very important to know the customer for every business to survive and thrive. So the line is to know and understand the customer. This is where CRM techniques and tools play an important role as they become inevitable for an organization. CRM bridges the gap between the business and customers by which the business and its marketers get close to their customers. As a result of this a series of developments are taking place in order to make the implementation of CRM tools and processes, which has changed the way of, business and marketing.
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