Customers perception towards the service quality of Hyundai
Summary :
Table of Contents
- Introduction
- Objectives of the study
- Data collection methods
- Analysis of the findings
- Satisfaction parameters
- Hypothesis
- Suggestions and implications
- Limitations of the study
- Annexure
- Questionnaire
- Recruitment criteria
- Classification
- Bibliography
- Conclusion
Abstract
A detailed & systematic study on the customer relationship management with the sales process, product & after sales service for hyundai Santro car was under taken in the Bangalore city on behalf of Advaith motors private limited. This survey was taken up to know about the customer relationship management with sales process, product & after sales service after the purchase of hyundai Santro car. A survey designed to capture the relevant aspect of customers perception about the ambiance of the show room, sales man's attitude, product briefing, financial facility, test drive process, service schedule, cleanliness of the showroom, service persons attitude, over all service process, alternative models & product features so as to improve the company services in tune with the customers need & make the product & service best suited to them.
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