Customer satisfaction level towards American Express in India

Type :

Term papers

Pages :

24 pages

Format :

.doc

Published date :

04/29/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction
Industry profile: American Express Bank
1. American Express Bank in India
2. Areas of business
3. Products and services
4. Brains behind American Express Bank
5. Functional areas
6. Policies
Organizational chart
1. Competitors of American Express Bank
An overview of finance
The human resource management
1. SWOT analysis
2. Study of customer satisfaction level
Objective of the study
Data analysis
1. Findings
2. Recommendations
3. Conclusion
Bibliography

Abstract

This is an overall study of the organization of american express Bank Ltd. where it's working environment and various policies and practice are studied. The methodology used was conducting personal interview with all the functional manager departmental head and sales executives. Collect the various data required to the study. Manuals and reports of the company constituted the source of secondary data. Without a sound and effective banking system in india it cannot have a healthy economy. The banking system of india should not only be hassle free but it should be able to meet new challenges posed by the technology and any other external and internal factors. For the past three decades india's banking system has several outstanding achievements to its credit. The most striking is its extensive reach. It is no longer confined to only metropolitans or cosmopolitans in india. In fact, Indian banking system has reached even to the remote corners of the country. This is one of the main reasons of india's growth process.The government's regular policy for Indian bank since 1969 has paid rich dividends with the nationalization of 14 major private banks of india. Not long ago, an account holder had to wait for hours at the bank counters for getting a draft or for withdrawing his own money. Today, he has a choice. Gone are days when the most efficient bank transferred money from one branch to other in two days. Now it is simple as instant messaging or dial a pizza. Money have become the order of the day.