Data Warehouse
Synopsis abstract : «Introduction. Meaning of a data warehouse. Usage of data warehouse. Decision support. Evolution of decision support. The data warehousing process. OLTPS vs data warehouse. Characteristics. Data marts. Building a data mart. Warehouse models and...»
Modeling and design techniques for the central data warehouse
Synopsis abstract : «Abstract. Introduction. Basic principles of data warehousing modeling . User requirements capturing. Data analysis processing scenarios. Requirements modeling. Objectives. Base techniques. Adding dimensions to a base entity relationship...»
Business intelligence
Synopsis abstract : «Introduction. Business intelligence services . The definition of business intelligence systems. Features of business intelligence systems. Date warehouse tool evaluation. Consolidation, organization and standardization. Applications area of OLAP...»
Data Mining and Warehousing and its Impact on Banking Organizations
Synopsis abstract : «Introduction. Data Mining, OLAP and Warehousing in the Banking Industry. OLAP?Online Analytical Processing. Data Warehousing. Conclusion....»
A study on customer relationship management
Synopsis abstract : «Introduction to CRM. Evolution of CRM. The beginning. Advances in the 1990's . Improving customer service. Improving customer relationships. Technical functionality. CRM planning. CRM planning: Keys for project success. Identify the problem and the...»
Literature review: Customer Relationship Management (CRM)
Synopsis abstract : «Introduction. Building a good customer relationship. Organizing and managing the contact cycle . Building a successful CRM system in China . Research on relationship marketing . Conclusion. Bibliography....»
Nespresso's strategy
Synopsis abstract : «...»
The need of customer relationship management (CRM) to succeed in the world of business
Synopsis abstract : «Introduction. The advent of relationship marketing. Relationship marketing . The customer value chain. The concept of relationship marketing includes. From relationship marketing to customer relationship management. Goal of improving productivity in...»
Internet banking
Synopsis abstract : «Summary. Introduction . Origin of the internet. The world wide web. E-Commerce. Banking and internet. Traditional banking. Relationship banking. Home banking and internet banking. Infrastructure. Ways to bank online. MS Money and Quicken. Physical...»
Information technology and strategic management
Synopsis abstract : «Introduction. Strategic management. Information technology and corporate strategy. Integrating IT and strategy. Capitalizing on Information Technology. Computers. The rise of the mainframe. Powerful supercomputers. Minis: The beginning of the...»
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