Decisions of investments in the Stock Exchange - The case study of Burberry

Type :

Case study

Pages :

5 pages

Format :

.doc

Published date :

05/14/2009

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Summary :

 
 

Table of Contents Decisions of investments in the Stock Exchange - The case study of Burberry Table of Contents

 
  1. Introduction: General presentation
  2. Strengths and weaknesses
  3. Opportunities and threats
  4. Financial analysis and the
  5. Conclusion and recommendations
  6. Bibliography

Abstract

burberry was founded in 1856 in Basingstoke (England) by Thomas burberry. So, investors can consider that the company has a unique heritage associated with Great Britain because many people consider that the brand represents an authentic British lifestyle. First, let's take a look at the history of the firm:

1891: burberry's retail business expanded to London when a shop opened in the Haymarket selling outerwear to sportsmen.

1910: the first French store was opened on the Boulevard Malesherbes, the site of the current store, in Paris.
1912: the burberry store in the Haymarket moved to its present location at 18/22 Haymarket which today serves as the corporate showroom.

1924: George Mallory selected burberry apparel when he attempted his ascent of Mount Everest.

1955: burberry was acquired by GUS.

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