Conceptual framework of CRM in hotels
Synopsis abstract : «Abstract. Origin of customer related management (CRM). A framework on the customer relationship management. Status of customer relationship management in India. The five strategies for practicing relationship marketing. Organising Customer...»
A study on the White Goods Corporates
Synopsis abstract : «Introduction. The concept of business concept. Elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. White goods sector -...»
Employee performance evaluation system
Synopsis abstract : «Introduction. Objectives of the study. Tools and platform used. Document analysis. Program code. Procedure of testing. Procedures of input and output screens. Implementation of security for the software development . Limitations of the...»
Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»
Asian pacific business since 1997: Samsung and South Korea
Synopsis abstract : «Introduction.. South Korea: Development, model and chaebol.. Development of South Korea.. Brief overview.. Political and economical changes.. Industrialization.. Internationalization. Culture.. South Korean model.. Role of Chaebol in this...»
Strategic marketing in today's Indian markets
Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»
Financial services through non branch delivery channels
Synopsis abstract : «An overview of banking. Revolution in the banking industry. Indian banks cash in on delivery channels. Understanding the psychology of the customer. Using technology for serving customers. Objective of the study. Reseach methodology. Review of...»
Integrated software system
Synopsis abstract : «Chapter 1: Introduction. Chapter 2. Mobile computing and adaptation. Mobile computing. The need for functionality adaptation. Summary. Chapter 3. component-based technology. What is a component ?. Component-based development. Current component...»
The role of marketing and advertising of the London's West Ends
Synopsis abstract : «Explanatory note.. The use of television shows as a central marketing tool for attracting theatre audiences.. Spacey's emphasis on the dichotomy between high profile musicals and advertising.. Comments of Andrew Lloyd Webber.. The selective backing...»
The European employment strategy
Synopsis abstract : «Introduction. Genesis and general presentation of the European employment strategy. The need for a European employment strategy. Evolution of unemployment rate in the EU-15. The 1993 white paper and the Essen's Strategy. The Lisbon Strategy and the...»
Our guarantee :
