The principles of direct marketing

Business & market   |   Marketing   |   Term papers   |   05/14/2009   |   .doc   |   8 pages
Document abstract : «The principles of direct marketing Table of contents Introduction Provide a literature review, critical analysis and commentary on academic theory regarding ...»

Synopsis abstract : «Introduction . Literature review, critical analysis and commentary on academic theory. Definition of D.M. Principals of D.M. How to keep customers and have new customers. Four characteristics of D.M . Critics of D.M. Appreciating the importance of...»

Internet & direct marketing

Business & market   |   Marketing   |   Market study   |   01/12/2009   |   .doc   |   8 pages
Document abstract : «Internet & direct marketing EXECUTIVE SUMMARY The direct and database marketing can be differentiated from classic marketing as it is an individual approach of ...»

Synopsis abstract : «Executive summary.. Principles of direct and database marketing: The new way of doing marketing.. Principles of direct marketing.. The database marketing.. Focusing on Internet marketing.. Benefits of direct marketing.. Limits of direct...»

Direct marketing

Business & market   |   Marketing   |   Term papers   |   04/08/2009   |   .doc   |   28 pages
Document abstract : «A detailed look at direct marketing An interest rousing advertisement in the press entices you to dial a toll free number for more information on a great ...»

Synopsis abstract : «Introduction. What is direct marketing. Key differences between general marketing and direct marketing. Role of direct marketing. Advantages of direct marketing. Disadvantages of direct marketing. What is database marketing?. development of database...»

Direct Marketing and McDonald's use of Direct-Mailing

Business & market   |   Marketing   |   Case study   |   01/21/2006   |   .doc   |   9 pages
Document abstract : « Conclusion. Direct marketing Direct Mail: Direct mail can be considered as any unsolicited printed material sent directly through the mail or somehow delivered ...»

Synopsis abstract : «Introduction (direct mail). Effects of technological advances. Legal precedence. Economic impact. Typical users of direct mail. Direct mail as part of Integrated Marketing Communications (IMC). Closing the sale. Exposure. Pros and cons of...»

The relevance of Below: The Line activities to current marketing communication practices

Business & market   |   Marketing   |   Term papers   |   04/02/2009   |   .doc   |   11 pages
Document abstract : « Below-the-line initiatives, by comparison, acts like traditional direct marketing efforts they aspire to establish targeted relationships between marketers and ...»

Synopsis abstract : «Introduction. Research objective. Research methodology. Research design. An evolution of below -the- line (BTL) activities. Channels of BTL activities. Current scenario in the BTL activities. Trends impacting BTL marketing budgets. Limitations of...»

Data warehousing and data mining: Bringing pinpoint accuracy to sales

Science & technology   |   Computer science   |   Term papers   |   06/09/2009   |   .pdf   |   4 pages
Document abstract : « acquisition involved a marketing manager developing a combination of mass marketing (magazine advertisements, etc.) and direct marketing (telemarketing, etc ...»

Synopsis abstract : «Introduction. Data mining and data warehousing. Relevance to a business process. Conclusion. References....»

A study on the competitive environment in the retail market

Business & market   |   Marketing   |   Research papers   |   05/30/2009   |   .doc   |   39 pages
Document abstract : « one roof, trying to cater to not one or two but many segments of the society and nonstore retailing as the direct selling, direct marketing, automatic vending. ...»

Synopsis abstract : «Summary. Introduction. The retail marketing evolution. Retail marketing. Meaning and concept of retail marketing. The success of the retail stores. Three main phases in the life of a retailing institution. Trends in retail marketing. Retailing...»

Increased market awareness to promote a new business plan - Steelroads Inc

Business & market   |   Marketing   |   Presentation   |   11/21/2008   |   .doc   |   8 pages
Document abstract : « needs. We intend to do this by direct marketing, promotional events, telemarketing and word of mouth advertising. Steelroads has ...»

Synopsis abstract : «Marketing plan and objectives.. Competitive analysis.. Environmental influences.. Market segment.. Target market.. Market position.. Customer behavior analysis.. Communication process.. Marketing communications strategy.. Integrate and implement...»

The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior

Business & market   |   Marketing   |   Term papers   |   04/03/2009   |   .doc   |   51 pages
Document abstract : « mix Promotion mix is the blend of promotional tools, which are, advertising, sales promotion, personal selling, sales force, direct marketing and public ...»

Synopsis abstract : «Introduction. Key factors of celebrity endorsements / brand ambassadors. Marketing. Advertising. Branding. Definition of consumer behavior. Overview. Literature review. Aim of the research. Brand image and brand identity. Definition of a...»

Job analysis: Marketing manager

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   5 pages
Document abstract : « Responsible for data bases in a book house. Direct Marketing in the same book house. Clientele Manager in a firm of advice in Marketing. ...»

Synopsis abstract : «Introduction.. Job description.. Position responsibilities.. Employment standards.. Questionnaires.. Conclusion.. Bibliography.....»

Change Currency