Direct Marketing and McDonald's use of Direct-Mailing

Business & market   |   Marketing   |   Case study   |   01/21/2006   |   .doc   |   9 pages
Document abstract : « part of Integrated Marketing Communications (IMC); Closing the sale; Exposure. Pros and cons of direct-mailing: Measuring the pros and cons. McDonald's use of Direct ...»

Synopsis abstract : «Introduction (direct mail). Effects of technological advances. Legal precedence. Economic impact. Typical users of direct mail. Direct mail as part of Integrated Marketing Communications (IMC). Closing the sale. Exposure. Pros and cons of...»

E-Recruitment and the labor market

Business & market   |   Human resources   |   Term papers   |   05/13/2009   |   .doc   |   12 pages
Document abstract : « Some companies already used it: McDonald s, Total, Pimkie Emailing Emailing is included in the direct marketing family good e-mailing is the use and optimization ...»

Synopsis abstract : «Synthesis. Labor market and stakes. A Labor market in evolution. The added value of Human Resources. The contributions of the e-recruitment. The new trends of e-recruitment. The revolution of the labor mark...»

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