How viral marketing enhances the ingredients of a promotional mix

Business & market   |   Marketing   |   Research papers   |   05/09/2009   |   .doc   |   61 pages
Document abstract : « in cities with key viral words, is often used to direct people to Edgy Gossip/Buzz marketing Ads or messages that create controversy by challenging the borders ...»

Synopsis abstract : «Introduction. Word-of-mouth publicity vs digital media. Difference between biological virus vs marketing virus. History. Types of viral campaigns. Advantages of viral marketing. Examples of good viral marketing. Disadvantages of viral...»

Case study: Marketing strategy of Air Arabia

Business & market   |   Business strategy   |   Case study   |   11/20/2009   |   .doc   |   7 pages
Document abstract : « SWOT analysis; PEST analysis; References. Case study: Marketing strategy of Air Arabia from all walks of life have access to affordable, direct, and efficient air ...»

Synopsis abstract : «Introduction. Competitor analysis. The success of the launch of Air Arabia. Target passengers. Five forces analysis. Market analysis. Demand by region. Marketing strategy. Environmental analysis. Improving environmental performance. Relieving...»

Study of rural marketing in the present scenario in India

Business & market   |   Marketing   |   Market study   |   05/08/2009   |   .doc   |   53 pages
Document abstract : « Methods followed traditionally Traditional methods of rural marketing make an interesting and retailers to stock their goods but no direct interaction with ...»

Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer [e] urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»

The global youth market (with a case study about Converse)

Business & market   |   Marketing   |   Market study   |   01/20/2009   |   .doc   |   30 pages
Document abstract : « personalized messages. Young e-mails can be used by direct marketing for newsletters, securing loyal customers. Marketing in education ...»

Synopsis abstract : «Introduction.. A cross border segmentation.. Definition of global marketing segmentation.. General statement of cross border segmentation.. Cross border similarities.. The global youth culture.. Dissection of the expression.. The result: Two...»

Case Study: Tesco's marketing strategy

Business & market   |   Marketing   |   Case study   |   11/20/2009   |   .doc   |   4 pages
Document abstract : « 1. Donald S.Tull and Del I. Hawkins (1993), Marketing Research, (6th Service card Finance mailing Product mailing Market research Direct mailing Complaint ...»

Synopsis abstract : «Introduction. Retail scenario in the UK. Impact of competition. Growth of grocery market. The marketing strategy adopted. Conclusion. References....»

International marketing case study: The mineral water MOUZAïA

Business & market   |   Marketing   |   Case study   |   01/15/2009   |   .doc   |   19 pages
Document abstract : « enter the market (direct or indirect), the segment we will choose, the quantities and the price we will fix. Indeed, we will realize a complete marketing mix ...»

Synopsis abstract : «Introduction.. Situation analysis.. Description of the product and its environment.. Description of the Belgian market.. Development of a strategy.. SWOT analysis.. Market/segment.. Tangibles/intangibles analysis.. Differentiation element and...»

Working time management

Business & market   |   Management   |   Presentation   |   01/15/2009   |   .doc   |   12 pages
Document abstract : « the number of contracts, therefore by attracting the confidence of the partners and this by devoting the majority of its time to make direct marketing with the ...»

Synopsis abstract : «What is working time?. How do we measure the time at work?. Few explicative assumptions on the relationship between the intensity and duration of working hours.. The time management attached to a company.. The different conceptions of...»

Challenges faced in a foreign market

Business & market   |   Business strategy   |   Term papers   |   10/27/2009   |   .doc   |   5 pages
Document abstract : « Marketing information: finding information on foreign markets is undoubtedly more difficult and Exporting is of two types: Direct and Indirect While indirect ...»

Synopsis abstract : «Introduction. Profile of potentials. Exporting. Advantages of exporting. Disadvantages of exporting. Methods of exporting. Factors affecting choice of market entry. Market. External variables. Internal variables. Levi's versus Tesco: The case...»

The role of marketing and advertising of the London's West Ends

Business & market   |   Marketing   |   Presentation   |   08/20/2008   |   .doc   |   5 pages
Document abstract : « high profile musicals which arguably do not need as much marketing and advertising as Michael Billington highlighted that this served as a direct blow to the ...»

Synopsis abstract : «Explanatory note.. The use of television shows as a central marketing tool for attracting theatre audiences.. Spacey's emphasis on the dichotomy between high profile musicals and advertising.. Comments of Andrew Lloyd Webber.. The selective backing...»

Marketing communication: Nescafe

Business & market   |   Marketing   |   Presentation   |   01/21/2009   |   .doc   |   8 pages
Document abstract : « and craftsmanship, direct sourcing and fair trade and a focus on organic quality. 3. Promotional objectives 3.1. Life stage marketing Target marketing is one ...»

Synopsis abstract : «Executive summary.. Introduction.. Nescafe history.. A situation analysis.. Competitiors.. Promotional objectives.. Life stage marketing.. A brand for life.. Target groups.. The main message.. Main objectives.. Marketing communication...»

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