Direct Marketing and McDonald's use of Direct-Mailing
Summary :
Table of Contents
- Introduction (direct mail)
- Effects of technological advances
- Legal precedence
- Economic impact
- Typical users of direct mail
- Direct mail as part of Integrated Marketing Communications (IMC)
- Closing the sale
- Exposure
- Pros and cons of direct-mailing
- Measuring the pros and cons
- McDonald's use of Direct-Mailing
- Objectives
- To increase demand
- To increase product consumption
- To increase frequency of visits
- Target audience
- The integrated marketing campaign
- Conclusion
Abstract
direct mail can be considered as any unsolicited printed material sent directly through the mail or somehow delivered to prospective customers or contributors. Anything from catalogs, flyers, newsletters or brochures or any similar promotional advertisements can be considered direct mail. Prospective and existing clients can benefit from receiving the direct mail advertisement. Prospective clients can benefit from awareness of a product or sales promotion that they may not have known existed.
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Term papers | 05/12/2009 | en | .doc | 4 pages
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