Disintermediation: Elimination of intermediaries in the supply chain
Summary :
Table of Contents
- Introduction
- The study of disintermediation
- The fundamental issues of disintermediation
- The pros and cons of disintermediation
- The transition from traditional to disintermediated markets
- Disintermediation at work
- Definitions of hypermediation, cybermediaries and re-intermediation
- References
- Conclusion
Abstract
The world today is witness to intelligent customers and consumers. People who no longer take the marketer's claim as sacrosanct and are thinking people. These are the new takers of products and services that today's business folk have to offer. For the action of consumption to be effective and repeatable, direct channels need to be established. A direct reach ensures faster and efficient contact with this thinking customer/consumer. This trend is being met by the "disintermediation" concept, which is the elimination of intermediaries in a business value chain. During the course of this paper, we talk about the emergence of this concept, its advantages like streamlining, lowered costs and increased speed. These advantages go on to make better business sense which will be illustrated through examples from the industries that are affected by it today namely, real estate, travel agencies, publishing and entertainment, health care, brokerage firms and many more.
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