Distribution structure of Nestle
Synopsis abstract : «Introduction. Distribution structure of Nestle India. Ownership transfer. Transportation. Policies. Selection of distributors. Capital investment. Relevant experience. Infrastructure. Incentives to the distributors. Margins. Schemes spread over 2-3...»
Information technology as an enabler of sales and distribution
Synopsis abstract : «Introduction. FMCG sector in India. Distribution sectors. Marico, Asian paints and HLL. IT in sales and distribution automation. Supply chain management. Review of popular SCM solutions. Sales and distribution in India. The modern trends: Use of...»
Organizational development: Mergers and Acquisitions
Synopsis abstract : «Introduction.. Daimler - Chrysler.. Pernod Ricard - Allied Domecq.. Totalfina - Elf Aquitaine.. Microsoft - Multimap.. Nestle - Dreyer's.. IBM - Lenovo.. BP - Amoco.. Rentokil - BET.. Conclusion.. References.....»
Chocolate industry in India
Synopsis abstract : «Introduction. Objective. Research methodology. Chocolate industry . Chocolate in a bloom. Chocolate industry in India. Major players. SWOT analysis of Cadbury . Market segmentation. Psychographics and demographics. Product positioning . Product...»
Strategy of L'Oreal
Synopsis abstract : «Presentation of L'Oreal group.. History of the group.. Group profile.. Group's activity.. Some figures.. The different levels of strategy implemented at group level.. External diagnosis.. Macro environment.. Industry.. Competition and...»
The ITC group in a growing FMCG sector
Synopsis abstract : «Introduction. Environmental analysis of FMGC sector. Growth prospects. An overview of the Indian FMCG industry. The top 10 companies in FMCG sector. Analysis of Indian FMCG sector. Company overview: ITC Group. History. Structure. Awards and...»
The Israeli way of managing. What are the issues of management in Israel today?
Synopsis abstract : «Introduction. The influence of tradition on management. The competitive advantage of Israel . The determinants of national competitive advantage . The kibbutz: An old form of economical organization and another vision of property. The Israeli...»
The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior
Synopsis abstract : «Introduction. Key factors of celebrity endorsements / brand ambassadors. Marketing. Advertising. Branding. Definition of consumer behavior. Overview. Literature review. Aim of the research. Brand image and brand identity. Definition of a...»
Market research on Britannia
Synopsis abstract : «Introduction to Britannia. Britannia is a nutshell. The structure of Indian biscuit industry. The biscuit segment of Britannia. The launch of other products by Britannia. Management discussion and analysis. Annual report. Marketing at Britannia. The...»
Mergers and Acquisitions: reasons and consequences at the international market
Synopsis abstract : «Abstract. Introduction and methodology. Mergers and acquisitions: The overview. Definition of mergers and acquisitions. Classification of mergers and acquisitions. Modes of payment for mergers and acquisitions. Motivations behind mergers and...»
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