Distribution structure of Nestle

Type :

Term papers

Pages :

10 pages

Format :

.doc

Published date :

04/02/2009

Category :

Business & market

Sub category :

Management

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Summary :

Introduction
Distribution structure of Nestle India
1. Ownership transfer
2. Transportation
3. Policies
Selection of distributors
1. Capital investment
2. Relevant experience
3. Infrastructure
Incentives to the distributors
1. Margins
2. Schemes spread over 2-3 months
3. Certificates
How does it work
Major aspects of the program
1. Stacking as per norms
2. Good warehousing practices
3. Accounting
4. Handling of bad goods
5. Temperature control for chocolates
Retailer and distributors survey
1. Reasons to buy from the distributor
2. Reasons to buy from the wholesalers
3. Credit policy
Observations

Abstract

Properly planed distribution is always the quintessential factor when a company needs to reach its customers in all parts of the world therefore this paper will take a look at how the company nestle distributes its products and where all does it face challenges and, finally, how it can counter these problems.

Stocks manufactured at the factories and co-packers reach the C&S through mother Godowns. The stocks stored at C&S are the property of nestle. Encashing of stocks are done through Invoicing to Cash Distributors C&S as per the guidelines given to them. They also receive and store support materials like give aways, stickers and complementary items etc.From the factory to the distributor stage the company ensures that there is availability of smooth chain for transportation. At the mother godown there is a temperature controlled area cold storage that has been hired.

For the purpose of transporting chocolates from the mother godown to the Cash Distributor Dedicated Air Conditioned Vans are used (especially for the summer seasons)