Does television advertising have a negative effect on children?
Summary :
Table of Contents
- Introduction.
- What is advertising?
- Advertising codes and standards.
- How effective is persuasive advertising?
- Does advertising have an effect on children?
- Children and food.
- Conclusion.
- Bibliography.
Abstract
advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. 'It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign.'
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