Dorel Juvenile Group
Summary :
Table of Contents
- The firm's presentation and its activities
- Functions in Dorel UK
- Making a product interesting to customers
- Starting the advertising process
- Main goals in advertising
- Meaningful benefits for customers
- Measurable feedbacks
- Some different types of advertising media
- AIDA method: Attention, Interest, Desire, Action
- Conclusion
- Bibliography
Abstract
dorel juvenile group is a part of dorel Industries, which is a global consumer products company. dorel Industries is divided into three independent business segments: juvenile, Home Furnishings and Leisure. dorel employs approximately 4,800 people and its products are sold over 60 countries all over the world. dorel has established strong distribution channels from the world's largest mass merchants to specialty boutiques. The main offices are located in North America, Europe and Asia.
In 1987, the merger between dorel Co. Ltd (a juvenile company) and Ridgewood (a furniture company) gave birth to dorel Industries. The firm started with the production of baby mattresses, and then enhanced its prestige thanks to the development of a complete line of baby products such as strollers, cribs, car seats, etc... The head office is located in Montreal. In Canada, the name dorel became synonymous with quality baby furniture and products. Thanks to many acquisitions, dorel started to grow very strongly and spread all over the world through dorel (UK) Ltd., established in 1988 in order to penetrate the European baby market. dorel UK generated a £21 M turnover last year and dorel's brands are some of the most powerful in nursery products.
In 1987, the merger between dorel Co. Ltd (a juvenile company) and Ridgewood (a furniture company) gave birth to dorel Industries. The firm started with the production of baby mattresses, and then enhanced its prestige thanks to the development of a complete line of baby products such as strollers, cribs, car seats, etc... The head office is located in Montreal. In Canada, the name dorel became synonymous with quality baby furniture and products. Thanks to many acquisitions, dorel started to grow very strongly and spread all over the world through dorel (UK) Ltd., established in 1988 in order to penetrate the European baby market. dorel UK generated a £21 M turnover last year and dorel's brands are some of the most powerful in nursery products.
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