“Dr Tasty”: Business plan of a healthy fast-food
Table of Contents
- Executive summary.
- The offer.
- The market.
- The staff.
- Financing.
- Presentation.
- The project (Description, SWOT).
- The means (new technology and patent).
- Market and competitors.
- Nature of the market.
- Customers.
- Competitors.
- Strategies of 'Dr Tasty'.
- Strategies.
- Marketing plan.
- Equipment and facilities.
- Strategic partnerships.
- Suppliers.
- Current results (series of products, commercial plan).
- Staff and human resources.
- Juridical aspects.
- The franchising.
- The patent.
- Sanitary obligations.
- Financing needs.
- Global financing needs.
- Funds.
- Investment's profitability.
- Exit means for investors.
- References.
SummaryMy project is to implement a healthy fast food I called "Dr Tasty". It will take the juridical form of a franchise. This fast food will propose two kinds of products - ones will be similar to a hamburger, the others will be "natural" ones (what I mean by natural is: local and seasonal products). The innovation in this fast food is the process of cooking. Indeed, no oil will be used to cook the food. In other terms, it means that food will be low fat and calories will be calculated by an organism such "Weight Watchers" to get not a diet meal but a healthy one. A healthy meal does not mean a lack of taste - the steam cooker will allow food to keep and get full taste. The process of cooking is a Dutch innovation patented in January of 2008, consequently it means we will be the first on this market. This fast food will propose a panel of services for its customers - a person to help busy mothers, a quiet room for workers who need silence or short rest... Dr Tasty wants to become the place to eat and feel well.
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