DuPont Auto Refinishes India Pvt Ltd

Type :

Research papers

Pages :

23 pages

Format :

.doc

Published date :

08/28/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction of the Indian refinish market
Company profile
DuPont car refinishes in India
Key drivers and restraints for the refinish market
End user
Classification based on technology
Classification by market segments
1. 2K premium paints
2. 2K economy paints
3. 1K paints
Product category
1. Putties
2. Primers
3. Fillers
4. Undercoats
5. Topcoats
6. Base coat
7. Clear coat
8. Hardener
9. Thinner
Industry trends
Distribution channel in automotive refinishes
Consumption pattern
1. Class A bodyshop
2. Class B bodyshop
3. Class C and D bodyshops
Dealers
1. Exclusive dealer
2. Dealers in retail segment
Domestic automotive sales trend
1. Market size
Market engineering measurements
1. Premium paints
2. Economy paints
3. 1K paints
Financial performance of DuPont
Distribution structure of DuPont
Marketing strategies of DuPont
1. Branding strategies
2. Human resources of DuPont
Sales strategies of DuPont
1. Customer oriented value added service provision
Research and development strategies of DuPont
1. New product development and technology innovation
2. Pricing strategies
3. MRP
4. DPL
5. Trade discount
6. Cash discount
7. Dealers landing price
Average selling price to dealers
Competitive structure
Product profile
Compilation of promotional activities: Training and schemes
Compilation of discounts and Rebates: OE approvals and credit period
Criteria for purchase: Product features
Criteria for purchase: Other features
Brand loyalty of body shops
Factors for switching brands
SWOT analysis for DuPont
Potter's five forces
PEST factors
Problems with DuPont
Conclusion
References

Abstract

The automotive segment is bifurcated into OEMs and auto refinishes and is one of the fastest growing sub sectors in the Indian Industrial paint markets. The OEM market is the most predominant one where the action has been remarkable in the last few years, with almost all the major automobile companies setting up manufacturing operations in india. The refinishing paint system includes coating systems for passenger cars, commercial vehicles, and two-wheeler markets. This market has been demanding exacting coatings for their end products. This has forced the Indian paint manufacturers to join hands with international paint companies to provide quality coatings. The demand for automotive refinish paints is closely correlated to the growth of the industry in particular and economy in general. Propelled by the growth in the economy and various other factors, the markets for the refinish systems have also grown in leaps and bounds taking the total refinish market to over INR 520 crore which constitutes for over 20% of the total Automotive coatings market in india. This study deals with the internal, external and competitive analysis of Akzo Nobel Car refinishes india pvt Limited.

Operating in more than 70 countries, dupont offers a wide range of innovative products and services for markets including agriculture, nutrition, electronics, communications, safety and protection, home and construction, transportation and apparel. dupont Autorefinishes is a part of dupont Performance Coatings, which is in turn a part of E.! dupont. dupont is one of the largest Fortune 500 companies in the world.